Quechee Lakes is a nationally recognized private community situated on 5,200 acres near Woodstock, Vermont. It has two award-winning golf courses, 11 tennis courts, a 40,000 square foot clubhouse, a restaurant, a private ski and snowboard area, a fitness center, outdoor and indoor lap pools, and a lake. Future development includes approximately 750 new homes, town-homes, and related amenities.

inSegment was engaged to substantially re-align Quechee Lakes' historically traditional, print-oriented marketing program to the reality of today's consumer behavior best summarized by the fact that 85% of all real estate searches start online. A year later, our marketing program doubled the number of annual leads while reducing the cost per lead by over a 450%, setting a new standard for real estate marketing.

Taurus Investment Holdings is a global real estate developer, operator and investor, with offices in more than 14 offices around the world. To-date, Taurus has purchased and sold more than 20 million square feet of residential, office, industrial, retail, hotel and other commercial real estate assets, and owns or operates more than 11.4 million square feet of real estate.

Initially, inSegment was engaged to consolidate a disparate collection of office-specific websites into a global brand and web presence. Today, inSegment serves as Taurus' exclusive marketing and public relations group responsible for the entire spectrum of marketing services, including all digital initiatives, collateral design and production, content, print advertising, online marketing, and public relations campaigns.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. inSegment has been engaged to assist NY Life with its national rollout of a new insurance product. inSegment's role includes digital program envisioning and implementation, including search engine marketing analysis and strategy, micro-site building, creative and branding support, and design and implementation of conversion oriented webinar programming.

Wilmer Hale is an international law firm with offices in 12 cities and three continents. As the legal industry’s thought leader, Wilmer Hale relies on content generation to enhance its brand as a proactive professional authority. To more effectively leverage the value of its ongoing content creation, Wilmer Hale has partnered with inSegment to create and implement a cutting-edge digital distribution and conversion program.

The Newbury Line is a brand created and designed by inSegment for a portfolio of retail, commercial and residential properties located on Boston's Newbury Street, one of the most prestigious streets in the world. inSegment provides full digital marketing, creative and public relations services, and has created a one-of-a-kind media buying and web marketing program for the portfolio's retail clients.

The Standish is a luxury building located in Brooklyn Heights, New York. Built in the Beaux-Arts style in 1903 as The Standish Arms Hotel, the building has been home to an eclectic mix of artists and writers such as Walt Whitman and Truman Capote.

inSegment has designed, implemented and oversees an ongoing digital program that permits The Standish to effectively compete within the crowded New York City luxury rental marketplace.

Equity Industrial Partners is a developer and operator of industrial real estate across the United States. Since formation in 1994, EIP has acquired, developed and sold over 50 million square feet of real estate, with a current portfolio that is diversified in property type and deal structure. As a fully-integrated industrial real estate company, EIP also manages in excess of 31 million square feet of industrial property, offering a complete set of property and facilities management services to the world’s leading corporations.

inSegment was engaged to create a new brand and logo, and to build a website that would effectively communicate with EIP’s key constituencies, including lenders, investors, vendors and media.

Proxy Networks provides remote support software across a wide-range of industries, from legal, healthcare, education, government, to financial and professional services. inSegment was engaged by Proxy to quickly improve its SEO performance that had been stuck in neutral within a highly competitive remote software space. Within two months of engagement, inSegment’s SEO team succeeded in securing first page rankings for Proxy’s critical search terms.

Northend Scene, published in Boston’s historic North End, focuses on Italian culture, food and wine. The magazine is distributed throughout Boston’s most prominent hotels, restaurants, cafes, fitness centers, shops and boutiques and other prime tourist locations. inSegment is currently working with Northend Scene to bring the print publication to the web and to build an online viewership and advertising base.

Hollan Publishing is a boutique publisher of a variety non-fiction and specialty categories. Hollan has partnered with inSegment to create and implement a multi-faceted web strategy for the promotion of new titles, including custom website building, online lead generation, eBook distribution and search campaigns.

IS Films is a non-profit organization created to address the lack of educational and funding support for people interested in pursuing media arts study and employment. IS Films provides funding, presents educational workshops and trainings, and facilitates internships and on-set experience for VMA students. inSegment has helped IS Films take its website to the 2.0 generation so that it now serves as an evolving place for students and funders to access information, as well as to channel supporters and donors and connect relevant networks.

zRecord is a Boston-based company that brings together cutting edge telephony, VOIP and security technologies to enable users to easily record audio data from any phone and to easily personalize their web postings with audio files. zRecord offers services that are particularly attuned to internet behaviors and popular web culture. inSegment leverages this advantage by actively campaigning where zRecord consumers are most likely to be engaged — in social networking sites, through creative email blasts and unique viral strategies that increase hype around this new technology and spread demand for the product.