Services > Public Relations
Public Relations
Just as Sales and Marketing strategies have evolved online, so has Public Relations. Traditional “force-feed” methods still have their place in media communications, but as the blogosphere, web forums and other online mediums of user-generated content overtake the popularity of print journalism, we have developed new ways to influence the flow of information. This includes not only engaging blog writers, “posters” and journalists, but starting and nurturing a two-way conversation with their readers, members and followers.
In addition to executing traditional media programs, inSegment connects with writers and online communities most relevant to our clients' targeted consumer base. We distribute critical press releases, stories, news and messages that are engineered to instigate discussion, spread virally, build brand awareness and convert interest into site visits and leads. It is also at this juncture that our SEO, PPC, and Social Media campaigns intersect to reinforce search engine relevancy and ranking, search conversion and overall web presence.
