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Website Services
Remember what we said about conversion as our end-all and be-all goal?
Well, nowhere is this concept more pronounced than in our proprietary approach to creating and optimizing websites.
It all begins from one of those “very-obvious-in-retrospect” points. Why not build a site that's a top notch, versatile salesperson, rather than a fancy, one-dimensional brochure? After all, your website is the place where most of your potential customers will go first. It is the central hub for all of your marketing investments. It is the place where all the different customer segments and customer styles intersect. Should your sole goal then be winning the website design of the year award?
We think it should be more than that.
Through the implementation of our Conversion Architecture™ system to building and optimizing websites, our clients enjoy not only visually stunning sites but also the highest website conversion rates in the industry. Rather than being driven by strictly aesthetic standards, our sites are architected ground-up as adaptive sales systems to address every possible segment of visitor and every pertinent psychological profile. With every click, whether originating from an off-site location or on-site navigation, inSegment websites constantly learn and adapt to ensure that each visitor gets exactly the type of visual, information and call-to-action experience that would most likely lead to their conversion.
The Conversion Architecture™ system involves dynamic, on-going site assessment, landing page optimization and/or satellite site network deployment. This “living” digital web presence replaces the single home page approach with a flattened, targeted, multiple entry-point website model that more accurately reflects the diversity of any marketplace.
The bottom-line is this.
Unlike traditional website design, our website process does not end when the website is launched. Rather, that's when the inSegment designers and copywriters really go to work. Informed by the data feeds of our Web analytics group, the website team continuously optimizes the website, and its corresponding network of targeted landing pages and/or satellite sites, with a dual aim: first, to deliver a highly usable, highly intuitive, highly targeted navigation experience; and, second, to provide a conversion-rich environment that accurately fits your specific customer groups and profiles. With appropriate usability and conversion formulas in place and fully integrated with our PPC, SEO and Email Marketing efforts, the net effect is conversion optimized digital marketing program.
In other words, websites that sell, and not just impress.
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