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About Us
As former technology entrepreneurs, inSegment's founders recognized the significance of the Web's analytic dimension — targeting, segmentation and measurement — as a transformative, re-defining force in the relationship between client and marketing agency.
With that in mind, we set out to redefine and build a best in class marketing company that is based on a new set of ideas:
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Engineering Mindset
Our clients choose us, not only for our creativity, but for our deep-rooted understanding of technology, analytic background and training, and current knowledge of all things Web.
Today's marketing success is as much about numbers as it is about concepts. We have embraced that notion whole-heartedly. And so have our clients.
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Measurability
The marketing budget can now be treated as any other corporate investment. Subject to strict ROI assessment, full transparency and accountability, and accurate reporting.
And for us, it's a means to continuous improvement in segmentation, targeting and customer conversion.
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Aligned Interests
Marketing performance is now truly measurable. Therefore, it is now possible to align the economic interests of a marketing agency with its clients by linking compensation to performance.
Therefore, we never take on a client unless we are confident in our ability to generate results.
What does it mean for you?
The marketing budget can now be treated as any other corporate investment. Subject to strict ROI assessment, full transparency and accountability, and accurate reporting.
And for us, it's a means to continuous improvement in segmentation, targeting and customer conversion.
About inSegment's Founder
Alexander Kesler
inSegment's proprietary Conversion Architecture methodology was originally developed by Alexander to facilitate the development of zTrace Technologies, Inc, a security software company founded by Alexander in 1999. Under his leadership, zTrace became the second largest company in its industry sector with sales in more than 50 countries worldwide before its customer base was acquired by Absolute Software (TSX:ABT). Alexander Kesler most recently served as a CEO of A2 Advisors, where he invested into, developed and marketed international real estate projects. His 10 plus years of experience in start-up operations, marketing, sales and new venture development has shaped inSegment's direction as an inbound online marketing agency, and is the basis of its services and client campaigns.
