Things have changed. Pretty pictures no longer cut it and digital marketing is no longer an evolving area of marketing.
It is marketing.
In many ways inSegment was borne out of deep sense of excitement and awe that we felt when we first thought about the potential implications of digital media for the marketing industry. As former technology entrepreneurs, who leveraged digital media for our own success, we recognized the significance of the Web's analytic dimension - targeting, segmentation, measurement - as a transformative, re-defining force in the relationship between client and marketing agency.
With that in mind, we set out to redefine and build a best in class marketing company that is based on a new set of ideas:
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Aligned Interests
Marketing performance is now truly measurable. Therefore, it is now possible to align the economic interests of a marketing agency with its clients by linking compensation to performance.Therefore, we never take on a client unless we are confident in our ability to generate results.
The reason? We get paid on results.
Engineering Mindset
Our clients refer to us as "MIT meets Madison Ave." What they mean is that when we come to the table, we not only bring creativity, but also a deep-rooted understanding of technology, an analytic background and training, and current knowledge of all things Web.
Today's marketing success is as much about numbers as it is about concepts. We have embraced that notion whole-heartedly. And so have our clients.
Measurability
Our unique success-based compensation model and our quantitative mindset and approach is, of course, made possible by what we call the "infinitive measurability" of the Web. After all, the central benefit of digital media is its ability to be sliced and diced, in real-time, and in fine precision.
What does it mean for you?
The marketing budget can now be treated as any other corporate investment. Subject to strict ROI assessment, full transparency and accountability, and accurate reporting.
And for us, it's a means to continuous improvement in segmentation, targeting and, sorry if you have heard this from us before, customer conversion.
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