As a higher education institute operating in the Digital Age, you’re likely trying to reach out to Generation Yers who are prospective students, as well as their parents and high school guidance counselors. At the same time, your current students and alumni fill vital roles in your institution’s growth and success.
So how will you communicate your brand identity to this diverse group of audiences who represent different stages of the digital sphere? That’s where we come in. With our tailored higher education digital marketing strategies, we at inSegment realize that no two higher education institutions are alike. So we dedicate ourselves to an intensive research process before devising a digital marketing plan that will focus on your enrollment goals, and propose the best strategies for getting you the maximum amount of exposure.
By combining tested integrated digital marketing tactics with higher education marketing strategies, we enable higher education institutes like yours to generate the highest quality leads through audience-targeted campaigns using social media, organic and paid search campaigns, as well as affiliate, programmatic, and email marketing.
inSegment’s other key offerings include:
– Full-funnel tracking and optimization
– Lead nurturing programs setup and management
– Guaranteed cost per lead programs