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inSegment Leverages Strategy to Deliver Results

inSegment Leverages Strategy to Deliver Results

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It’s a digital world these days and that means that, regardless of the business you’re in, you need to have a solid digital strategy—a strategy that is designed to deliver real results. At inSegment, that’s exactly what we provide to our clients and we’ve been delivering since 2007. Through targeting, segmentation and analytics we tie […]

inSegment Named a Top Inbound Marketing Agency

inSegment Named a Top Inbound Marketing Agency

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Inbound marketing is a big deal these days, but that’s nothing new to inSegment. We’ve been engaged in the digital space since 2007, specializing in demand generation, lead generation, SEO, paid search and display and web development, as well as B2B campaigns, email marketing, social campaigns and more. We’re big on strategy and delivering measurable […]

inSegment Recognized by Clutch as a Leading Digital Agency in Boston

inSegment Recognized by Clutch as a Leading Digital Agency in Boston

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inSegment has been named a leading Boston digital marketing agency by Clutch, a Washington, D.C.-based B2B research firm. Clutch’s assessment was based on various qualitative and quantitative factors including market presence, company experience and client reviews, for which inSegment scored “very good” or “excellent.” inSegment also scored the highest among the six other companies for […]

inSegment Named One of the Fastest-Growing Private Companies in Massachusetts

inSegment Named One of the Fastest-Growing Private Companies in Massachusetts

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inSegment, a Newton-based digital marketing agency, has been named one of the fastest-growing private companies in Massachusetts by Boston Business Journal. Boston Business Journal annually publishes its list of the fastest growing private companies in Massachusetts. The 2016 list includes businesses that recorded the fastest revenue growth from 2012 to 2015. To be considered, companies […]

inSegment to Attend Annual RSA Conference in San Francisco

inSegment to Attend Annual RSA Conference in San Francisco

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inSegment is set to attend the annual RSA Conference in San Francisco starting Monday, Feb. 29 at the Moscone Centre. During their time at the conference, members from inSegment’s team will not only be attending various seminars, but also meeting with other attendees to discuss digital marketing and share insights into how to improve their digital marketing […]

2015 Article Roundup: The Best Writing from inSegment’s President

2015 Article Roundup: The Best Writing from inSegment’s President

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As we’ve spent this week reflecting on 2015 and inSegment’s accomplishments throughout the year, we recently learned of another notable accomplishment that was attained: not only did Alexander Kesler (our founder and president) have the most-read article from Search Engine Journal (one of the industry’s leading publications) for the month of August, but also he had one of the top 100 […]

inSegment Named a Top 25 B2B Marketing Influencer

inSegment Named a Top 25 B2B Marketing Influencer

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Last week, inSegment was named one of the top 25 most influential U.S. brands in B2B marketing, according to a report released by London-based analytics firm Onalytica. inSegment’s founder and president, Alexander Kesler, was also recognized by Onalytica as one of the top 10 most influential B2B marketers in the United States. For its rankings, Onalytica compiled data […]

inSegment President Featured on Top-Rated Podcast

inSegment President Featured on Top-Rated Podcast

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Alexander Kesler, inSegment’s founder and president, was recently featured on the Outlier on Air podcast, which has been featured as one of the top 10 business, technology, and education podcasts in iTunes. In the interview, Alex discusses his background with host Ever Gonzales, along with what drives his success in digital marketing and his entrepreneurial pursuits. Here’s […]

inSegment Teams Awarded BrightEdge Certification

inSegment Teams Awarded BrightEdge Certification

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inSegment, a Newton-based digital marketing and advertising agency, today announced that all members of its SEO and demand generation teams have been awarded full certification as part of the BrightEdge Certified Professional program. As the global leader in enterprise SEO, BrightEdge recognized inSegment’s ability to deliver value from search and digital marketing by awarding the […]