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PPC Services
Pay-Per-Click (PPC) campaign management is a central strategy to our Web traffic to site traffic conversion efforts. The name of the game is simple: continuously increase qualified traffic and continuously reduce the cost of that traffic.
To achieve this goal, we focus carefully on every step of the process, on every nuance, really.
And, most importantly, our focus is relentless.
Whether launching a new campaign or beginning from a current account audit, our process begins with comprehensive keyword research, informed by a multi-disciplinary team approach to search term generation. This is where the proverbial “out-of-the-box” thinking and our collective PPC experience renders significant returns in identifying long-tail search term sets, as well as under-tapped, short-tail opportunities.
The next critical step is ad copy. Here the dual goals of proper qualification and salesmanship are effectively addressed through on-going copy optimization, A/B testing, and geo-targeting as well as the experience-based knowledge and intuition of what works and what doesn’t.
The segmentation, qualification and conversion logic that is distilled through our ongoing, hands-on PPC management process is then threaded through to the appropriate landing point on our conversion architected websites, and continues to inform the SEO process.
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