PR and Social Media
The world of digital marketing is defined by the idea of two-way communication. The customer is now in the position of power and can actively choose which messages they receive and how they respond.
A lack of presence on social media is seen not only as backward-thinking but suspicious. Users expect brands to be active in the online community and search engines do as well. Google especially is giving more weight to posts from key community sites. Links from sites such as Facebook and Linkedin are now deemed more significant than those from well-established, media brands.
inSegment is dedicated to evaluating new communities to ensure that we are always aware of and familiar with every possible channel. This enables us to make informed recommendations to our clients about which sites are worth engaging on.
Find out how inSegment can increase and evolve your brand’s online presence
April 2013
