3 Ways to Succeed at Rebranding
BrandHas your name remained the same throughout your life? I know mine hasn’t. Sure, my full name is Alexandra, but throughout the many stages of my life my name has adapted in order to better fit my
Author: Alexandra Specht
The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.
4 Ways to Bait Your Target Audience with Content Marketing
Content Marketing|Online Marketing|UncategorizedWhether or not fishing is your 'thing', we all generally have a good idea as to how it works - you bait the hook (unless you're using worms, then you have someone else bait it for you), cast the
Branding Your Bank – How to Create Lasting Loyalty
Marketing Channels|Online Marketing|UncategorizedIt has become a critical time for businesses in all industries to focus on branding, and the financial industry is no different. Due to the rapid evolution of technology, banks in particular are
How to Choose and Use the Right Social Media Channels for Your Company
Marketing Channels|Social Media|UncategorizedThere is an ongoing debate as to which social media platform is the most effective marketing channel for business. The reason there is no definitive answer is that the concept of an 'effective'