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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Alexandra Specht

The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.

By: Alexandra SpechtSeptember 8, 2014

3 Ways to Succeed at Rebranding

Brand

Has your name remained the same throughout your life? I know mine hasn’t. Sure, my full name is Alexandra, but throughout the many stages of my life my name has adapted in order to better fit my

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By: Alexandra SpechtJuly 30, 2014

4 Ways to Bait Your Target Audience with Content Marketing

Content Marketing|Online Marketing|Uncategorized

Whether or not fishing is your 'thing', we all generally have a good idea as to how it works - you bait the hook (unless you're using worms, then you have someone else bait it for you), cast the

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By: Alexandra SpechtJune 30, 2014

Branding Your Bank – How to Create Lasting Loyalty

Marketing Channels|Online Marketing|Uncategorized

It has become a critical time for businesses in all industries to focus on branding, and the financial industry is no different. Due to the rapid evolution of technology, banks in particular are

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By: Alexandra SpechtJune 10, 2014

How to Choose and Use the Right Social Media Channels for Your Company

Marketing Channels|Social Media|Uncategorized

There is an ongoing debate as to which social media platform is the most effective marketing channel for business. The reason there is no definitive answer is that the concept of an 'effective'

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