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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Ilya Semenkov

Google Analytics 4 banner image
By: Ilya SemenkovDecember 9, 2020

Google Analytics GA4: From Cookies to Machine Learning

Analytics|Online Marketing

Starting in October 2020, every new Google Analytics property will be GA4 - a new type of reporting for your website and apps traffic. It’s not just an update of the 2019 version of the web + app

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