The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.
Matt Cutts, the head of Google's Webspam Team, is known for having an open dialogue with the public. Recently, he used one of his Webmaster YouTube videos to debunk a common myth: that smaller
From an early age, we are taught the blessing and the curse that is the adjective. It is a common and necessary part of our vocabulary, and most of us don’t even realize when we fall into adjective
In the last year, the Oreo brand has been receiving high praise for their content marketing, and it’s well deserved. Last week, our blog post on Content Marketing 101 featured Oreo’s “Dunk
MyBlogGuest, a popular guest blogging network, was recently penalized by Google’s webspam team, led by Matt Cutts. Cutts made the announcement over Twitter and published a related piece on his
Smart device users may agree that it almost feels like there is an app for everything, but how often can apps help conquer awkward social situations? The latest trend in app culture aims to make
The New York Times published a piece this week detailing the social media strategy of General Motors, and the steps they have taken to gain the trust of their customers after some tragic PR blunders.
In July of 2012, Jonah Sachs published a book called Winning the Story Wars, focusing on and demonstrating the current fads and trends in marketing. Sachs believes that the latest and most successful
On February 28th Olivia Pope and her team of associates were back after a long hiatus, and fans rejoiced. For those of you who don’t watch the highly addictive ABC drama Scandal, Olivia Pope is an
Finding a creative SEO keyword strategy can take time. Your keywords need to be relevant and easy for the consumer to remember, but that doesn’t mean you can’t be creative with your search terms.