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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Kelsey Duchesne

The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.

By: Kelsey DuchesneApril 30, 2014

Increase Web Traffic & Improve Search Rankings: The Underdog Success Story

Online Marketing|Search Engine Optimization|Uncategorized

Matt Cutts, the head of Google's Webspam Team, is known for having an open dialogue with  the public. Recently, he used one of his Webmaster YouTube videos to debunk a common myth: that smaller

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By: Kelsey DuchesneApril 23, 2014

Search Engine Marketing: Why Adjectives Matter

Online Marketing|SEM

From an early age, we are taught the blessing and the curse that is the adjective. It is a common and necessary part of our vocabulary, and most of us don’t even realize when we fall into adjective

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By: Kelsey DuchesneApril 16, 2014

Creating a Stir- Why Oreo is Succeeding at Content Marketing

Online Marketing

In the last year, the Oreo brand has been receiving high praise for their content marketing, and it’s well deserved. Last week, our blog post on Content Marketing 101 featured Oreo’s

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By: Kelsey DuchesneApril 9, 2014

Guest Blogging: The Right Way to Improve Content & SEO

Online Marketing|Search Engine Optimization

MyBlogGuest, a popular guest blogging network, was recently penalized by Google’s webspam team, led by Matt Cutts. Cutts made the announcement over Twitter and published a related piece on his

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By: Kelsey DuchesneApril 2, 2014

Easy, Painless Payment- There’s an App for That

App Development|Online Marketing|Web Development

Smart device users may agree that it almost feels like there is an app for everything, but how often can apps help conquer awkward social situations? The latest trend in app culture aims to make

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By: Kelsey DuchesneMarch 26, 2014

Twitter is the Best Social Media Platform – For Consumer Connection

Online Marketing|Social Media

The New York Times published a piece this week detailing the social media strategy of General Motors, and the steps they have taken to gain the trust of their customers after some tragic PR blunders.

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By: Kelsey DuchesneMarch 19, 2014

The Era of Empowerment Marketing

Online Marketing

In July of 2012, Jonah Sachs published a book called Winning the Story Wars, focusing on and demonstrating the current fads and trends in marketing. Sachs believes that the latest and most successful

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By: Kelsey DuchesneMarch 13, 2014

Your Brand’s Best Gladiator: Learn How to Market Your Brand from Scandal

Online Marketing

On February 28th Olivia Pope and her team of associates were back after a long hiatus, and fans rejoiced. For those of you who don’t watch the highly addictive ABC drama Scandal, Olivia Pope

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By: Kelsey DuchesneMarch 5, 2014

SEO: How to Get Creative with Keywords

Online Marketing|Search Engine Optimization

Finding a creative SEO keyword strategy can take time. Your keywords need to be relevant and easy for the consumer to remember, but that doesn’t mean you can’t be creative with your search terms.

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