Author: Savannah Zhu

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3 Reasons Why B2B Organizations Should Use Account-Based Marketing

3 Reasons Why B2B Organizations Should Use Account-Based Marketing

B2B brands often face myriad challenges in marketing. Longer and more complicated sales cycles are common in B2B, as brands must often convince multiple decision makers within the organization and deal with budget restrictions. B2B brands state that finding qualified leads remains their most significant marketing challenge. Account-based marketing has grown in response to these challenges, […]

Google’s new Penguin update 2016: Is it important for SEOs?

Google’s new Penguin update 2016: Is it important for SEOs?

Search Engine Optimization Comments Off on Google’s new Penguin update 2016: Is it important for SEOs?

Google released its latest algorithm update – Penguin 4.0 – at the end of September, saying it will become part of the search engine’s core algorithm as a real-time signal. The question is: Is the new Google Penguin update a big deal for marketers? Yes, and no. The latest Penguin update is definitely huge since […]