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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: admin

By: adminJanuary 6, 2012

Has the Internet Inspired a New Religion?

Online Marketing

In Sweden it has. You read that right, the Swedish government just decided to recognize The Church of Kopimism. Kopimism is based on the idea that the sharing of information through the internet is a

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By: adminDecember 20, 2011

Does Emotional Context Affect Your Search Rankings?

Online Marketing|Search Engine Optimization

Emotion is one of the more interesting elements of Google’s search engine algorithm, at least in my opinion. It is unclear if Google’s algorithm takes emotion into account when determining search

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Blue comment bubble cover image
By: adminDecember 12, 2011

Why So Blue?

Online Marketing|Social Media|Web Development

When I was making the image for my most recent blog post on social media in 2011 I noticed something interesting. The majority of the logos for social networks are blue. Not all of them are

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By: adminNovember 30, 2011

Cyber Monday a Historic Day for eCommerce

Online Marketing

Good news for online marketing! This past Monday, known by many as Cyber Monday, was the heaviest United States online spending day in history, according to comScore and Search Engine watch. Cyber

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By: adminNovember 21, 2011

Let Your Brand Speak

Online Marketing|Social Media

This topic is one that has always fascinated me and is, in fact, one of the things that drew me to marketing in the first place. One of the key factors in the branding process is determining a

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By: adminNovember 17, 2011

Your Online Marketing May Be Missing Baby Boomers

Online Marketing|Search Engine Optimization

Mashable posted a really good article today on how to market to baby boomers online. In online marketing, you have to market to all your audiences. Marketing a product which has a target audience of

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By: adminNovember 11, 2011

How Google AdWords Works

Online Marketing|SEM

Recently I saw a fantastic infographic from Wordstream’s blog explaining just how the Google adwords auction works. Google adwords is a pillar of search engine marketing, accounting for $32.2

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By: adminNovember 8, 2011

Some New Tips for Ever-Changing SEO

Online Marketing|Search Engine Optimization

I don’t have to tell you how much the field of search engine optimization is constantly changing. Google is always looking to improve their algorithm and provide their users with the most relevant

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Spooky Web Design cover image
By: adminOctober 31, 2011

Spooky Web-Design: Part 2

Online Marketing|Web Development

Happy Halloween everyone! So, as promised some more websites that may send a shiver down your spine. For this edition I decided that I would focus on web design choices that are particularly

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