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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: admin

LinkedIn logo
By: adminOctober 3, 2011

Understanding LinkedIn as a Marketer

Link Building|Online Marketing|Search Engine Optimization|Social Media

Ever since its IPO this past May, LinkedIn has intrigued me. I remember watching CNBC with my roommates on that day, watching LinkedIn's stock price rocket, more than doubling its IPO. The IPO was

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By: adminOctober 1, 2011

Kaspersky Labs B2B PPC campaign

Uncategorized

Anti-virus software giant Kaspersky Labs engages inSegment for the creation of its first Business to Business “Be ready” paid search campaign to support the launch of its newest B2B product,

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By: adminSeptember 28, 2011

Gaga Gets a Stamp a.k.a. How the Post Office is Fighting for Survival

Email Marketing|Online Marketing

These days it seems that everyone has gone gaga for Lady Gaga and as of today we may be seeing more of her than ever before. It all started when USPS declared that it was throwing out the rule that

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By: adminSeptember 27, 2011

Tumblr for Businesses

Online Marketing|Social Media

I came upon an interesting article today on Mashable about how brands could gain more awareness on Tumblr. My first thought was brands use Tumblr? Not really, I know that they do. I also know

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By: adminSeptember 26, 2011

Don’t Be Evil…Well kinda

Online Marketing|Search Engine Optimization

Today’s blog post deals with the subject of Google’s +1 button. For those of you who don’t know, the +1 button appears next to search results on the SERP. +1 is similar to “liking” a page

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By: adminSeptember 20, 2011

Making Ads Social

Online Marketing|SEM|Social Media

I know what you are thinking, this is nothing new. While it is true that Facebook has given users the capability to “like” ads for some time this has only been an on-site feature. Google+ changed

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By: adminSeptember 1, 2011

The Smartphone Takeover: Hasn’t Happened Actually

Link Building

I don’t have a smartphone. I know what you are thinking “How do you survive?” and my answer is that somehow I manage. And apparently so does 65% of the US population.  Shocking right?

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By: adminAugust 29, 2011

Teens and Facebook

Link Building|Social Media

So the internet is buzzing with the news that a recent Columbia University (Center on Alcohol and Substance Abuse) study found  that teens who use Facebook are five times more likely to use

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By: adminAugust 25, 2011

Another Bite Out of Apple

Link Building

Late yesterday Steve Jobs announced that he was leaving Apple. Jobs explained his decision stating in an interview that he had always said that when he felt that he could no longer perform as

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