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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Vikki Berezovskaya

The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.

By: Vikki BerezovskayaJuly 24, 2013

Web Development: Understanding its Place in the Marketing Mix

Search Engine Optimization|Social Media|Web Development

There's a lot of temptation to think of the different pieces of digital marketing as separate. SEO is SEO, social media is social media, PPC is PPC—read up on enough strategies for each individual

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social media, social media marketing, Facebook, Facebook Likes
By: Vikki BerezovskayaJuly 17, 2013

Social Media Strategy Checkpoint: What Could You be Doing Better?

Social Media

We all know how important social media is to your marketing strategy. Social media offers the best, most personal means of engaging with your customers and fans, and if you haven't already

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By: Vikki BerezovskayaJuly 9, 2013

Link-Building: What Makes Your Content Share-worthy?

Link Building|Search Engine Optimization

We've talked before about how good SEO comes from strong web development and quality content, rather than from ceaseless optimization for search engine algorithms. The most tried-and-true strategies

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By: Vikki BerezovskayaJune 14, 2013

Penguin 2.0 (and Why it’s Not That Big a Deal)

Search Engine Optimization|SEM

Since its highly-anticipated release on May 22nd, Penguin 2.0 has had the SEO world abuzz. Now that Penguin 2.0 is here in our backyards instead of looming on the horizon, it's time to have a closer

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By: Vikki BerezovskayaJune 3, 2013

Email: Still Ecommerce’s Best Bet

Email Marketing|SEM|Social Media

With the marketing world all abuzz about the growing power of social media and the importance of search engine marketing, the email list and company newsletter quietly gathers dust. Email's been

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