Search engine marketers operate in a clearly defined system; that is, they know exactly which listings and search engines they optimize for. Google, Bing, Yahoo, and local listings are the main players; SEM professionals understand how these engines crawl, categorize, index, and rank sites. However, a program currently in beta testing could change the face of search – and search marketing – forever. The Minerazzi project is a platform that allows users to build topic-specific search engines without requiring any programming or coding knowledge.
Created by Dr. Edel Garcia of the Microsoft Innovation Center of Puerto Rico and first presented at ClickZ’s SES 2012 Conference, the Minerazzi was originally meant to be an indexing project. Users build indexes on a certain subject within a vertical, and define keyword sets. Minerazzi then crawls the web for documents and pages that meet the defined parameters and adds them to the index. In this way, users can build their own specialized data sets. Minerazzi allows users to share access to indexes, making collaboration between users simple.
Minerazzi can potentially revolutionize the way users search, catalog, and share information online. Students can create their own specialized indexes of information on a research subject, and share it with group members. Businesses can collate market information, or even research a competitor, and share the results through the system with colleagues. While the possible utilizations of this project are diverse and exciting, what is less clear in how Minerazzi will change the SEO/SEM industries, if at all.
Minerazzi uses 11 different interactive search modes to identify and rank pages, including search engine staples AND (to catalog pages that use all terms in the defined search) and OR (to broaden search results by including pages that only represent one specified term). The system also uses less well known perimeters, such as PROXIMITY, which will return results based upon a user-specified number and two different terms in any order which are separated by no more than that specified number.
While it is still in beta testing, and has no official launch date, Garcia and his team are hoping to bring Minerazzi to the public soon as a subscription service; users will have to open an account to use the service. It still remains to be seen if SEM professionals will have to alter their strategies to optimize their pages to maximize the amount of “micro indexes” that their pages can appear on.
Digital marketing is a continually evolving industry; new technologies and strategies are constantly being introduced, and professionals are adapting to these new tools. inSegment’s SEO team is experienced and flexible, managing to stay ahead of industry changes and updates. While we look forward to seeing if Minerazzi ever hits the public market, we’re standing by our layered, proven strategies for increasing visibility on traditional search engines – while still keeping an eye on this and other developing tools.
UPDATE: Since initially presenting his project at SES 2012, Dr. Garcia left the Microsoft Innovation Center, taking the Minerzzi Project with him. After an intense re-focusing, Garcia and his team have transformed Minerazzi into a micro-indexing system. Looks like SEO is safe from individualized search engines – for now. Thanks to Dr. Garcia for checking in with us to give us the latest news on Minerazzi!