B2B brands often face myriad challenges in marketing. Longer and more complicated sales cycles are common in B2B, as brands must often convince multiple decision makers within the organization and
As technology continues to revolutionize brand strategy, the way marketers and customers interact is changing. Marketing is no longer one-sided propaganda generation--rather, a brand’s reputation
The Content Marketing Institute recently reported that 80 percent of business decision-makers prefer to get information about a company in a series of articles versus in an advertisement. With this
How content marketing can generate value for target audiences, as well as your business. In today’s digital landscape, it’s not difficult to find content that’s been created by businesses to
Throughout the month of February, love is in the air—and brands jump at the opportunity to express their love for customers in order to exploit the holiday for their marketing campaigns. When it
Email is the number one preference for daily use and consumer marketing communications. It's an efficient and inexpensive means of mass communication, but in order for it to be effective, those
Whether or not fishing is your 'thing', we all generally have a good idea as to how it works - you bait the hook (unless you're using worms, then you have someone else bait it for you), cast the