B2B brands often face myriad challenges in marketing. Longer and more complicated sales cycles are common in B2B, as brands must often convince multiple decision makers within the organization and
This upcoming weekend, we’re watching parades, barbecuing, and taking blurry photos of fireworks to honor the day our founding fathers signed the Declaration of Independence. But why not get
Throughout the month of February, love is in the air—and brands jump at the opportunity to express their love for customers in order to exploit the holiday for their marketing campaigns. When it
by Adrienne Jack and Jordan Wellin The holidays are upon us, and no one is more aware of that fact than anyone who subscribes to an email list of any kind. With each day that comes closer to
Marketers have a lot going on. From strategy and planning to execution and reporting, there is always an abundance of tasks on a marketer’s to-do list. It can be natural to want to lighten the
Symbolized by the popular four leaf clover, St. Patrick’s Day means a lot of things to different people. A religious holiday, a celebration of an ethnicity’s history in America, or a reason to
According to “The Small and Midsize Business Email Marketing Survey 2013,” 56-percent of businesses plan to increase their marketing email efforts in the near future. Many of these businesses
We might not like to admit it, but even marketers are human. Every once in a while, despite the planning, testing, and quality assurance that every digital campaign receives, a mistake can slip
You’ve heard us and others talk about how email marketing is still a highly successful, important element of digital marketing. You know that you need to create compelling content, incorporate a