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By: inSegmentNovember 3, 2022

Digital Marketing Statistics for 2022

Content Marketing|Email Marketing|Online Marketing|Search Engine Optimization|Social Media|Video Marketing

Just like the world around us, the world of digital marketing is constantly evolving. Marketing strategies change as often as marketing trends and it is our responsibility as marketers to keep up

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3 reasons why B2B companies should use account-based marketing
By: Savannah ZhuFebruary 13, 2018

3 Reasons Why B2B Organizations Should Use Account-Based Marketing

Content Marketing|Email Marketing|Online Marketing

B2B brands often face myriad challenges in marketing. Longer and more complicated sales cycles are common in B2B, as brands must often convince multiple decision makers within the organization and

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Set Off Fireworks with Your Email Marketing header
By: Alyssa VaughnJuly 1, 2016

4 Ways to Set Off Fireworks with Your Email Marketing

Email Marketing

This upcoming weekend, we’re watching parades, barbecuing, and taking blurry photos of fireworks to honor the day our founding fathers signed the Declaration of Independence. But why not get

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Valentine's Day
By: AshleyFebruary 12, 2016

How to Use Valentine’s Day in B2B Marketing

Content Marketing|Email Marketing|Social Media

Throughout the month of February, love is in the air—and brands jump at the opportunity to express their love for customers in order to exploit the holiday for their marketing campaigns. When it

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Email Subject Lines to Inspire Your Holiday Marketing header
By: Adrienne JackDecember 18, 2015

8 Email Subject Lines to Inspire Your Holiday Marketing

Email Marketing

by Adrienne Jack and Jordan Wellin The holidays are upon us, and no one is more aware of that fact than anyone who subscribes to an email list of any kind. With each day that comes closer to

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What’s the Biggest Email Marketing Mistake You Can Make?
By: Alexander GrosuApril 28, 2014

What’s the Biggest Email Marketing Mistake You Can Make?

Email Marketing|Online Marketing

Marketers have a lot going on. From strategy and planning to execution and reporting, there is always an abundance of tasks on a marketer’s to-do list. It can be natural to want to lighten the

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More Than Just Luck: How the Four Leaf Clover Can Teach You About Inbound Marketing
By: Alexander GrosuMarch 17, 2014

More Than Just Luck: How the Four Leaf Clover Can Teach You About Inbound Marketing

Email Marketing|Online Marketing|Search Engine Optimization|SEM|Social Media

Symbolized by the popular four leaf clover, St. Patrick’s Day means a lot of things to different people. A religious holiday, a celebration of an ethnicity’s history in America, or a reason to

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Successful Email Marketing: More Than Just a Subject Line
By: Alexander GrosuMarch 7, 2014

Successful Email Marketing: More Than Just a Subject Line

Email Marketing|Online Marketing

According to “The Small and Midsize Business Email Marketing Survey 2013,” 56-percent of businesses plan to increase their marketing email efforts in the near future. Many of these businesses

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Oops: Recovering from an Email Marketing Error
By: Alexander GrosuFebruary 3, 2014

Oops: Recovering from an Email Marketing Error

Email Marketing|Online Marketing

We might not like to admit it, but even marketers are human. Every once in a while, despite the planning, testing, and quality assurance that every digital campaign receives, a mistake can slip

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