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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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By: Tai MurapeAugust 29, 2022

Conversion Rate Optimization: Result-Oriented Tactics with inSegment

Analytics|Content Marketing|Increase Leads & Conversions

Convincing leads to take desired actions on your website can be difficult. Even more so without conversion rate optimization tools. Without conversion rate optimization strategies put in place, your

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By: Tai MurapeJune 14, 2022

Content Syndication: inSegment’s How-to Guide

Analytics|Content Marketing|Increase Leads & Conversions

Imagine you've spent hours drafting and writing perfect content to market your new product or service catalog on your website. You have done the work to ensure that your copy is engaging,

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By: David MessihaFebruary 7, 2022

How to Create Successful Content Marketing Strategies in the Financial Sector

Content Marketing|Increase Leads & Conversions|Online Marketing

Content plays an important role in the development of your business, it helps in creating awareness, generating good leads which in turn leads to sales growth. Quality content has the ability to

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By: Radiana PitApril 2, 2021

Geofencing: Your Reliable Tool for Hyperlocal Marketing

Increase Leads & Conversions|Online Marketing|Social Media

Today, we live in a world where you can set digital perimeters around physical locations and use those perimeters to take your digital marketing to the next level. This practice is called geofencing,

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By: Ilona RobertsOctober 27, 2020

Evolving Your Marketing Strategy in a COVID-19 World

Analytics|Increase Leads & Conversions|Marketing Channels|Online Marketing|SEM

It is now wholly apparent that today's world is not the same one that we left behind in 2019. With almost no industry left untouched by the effects of COVID-19, there's no question the Coronavirus

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What are Facebook Lookalike Audiences? cover image
By: Tyler CookApril 23, 2019

What are Facebook Lookalike Audiences?

Increase Leads & Conversions|SEM|Social Media

What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.

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Alexa B2B Marketing
By: Ashwin ChoithramaniMarch 16, 2018

How Should Your Organization Leverage Alexa For B2B Marketing?

Increase Leads & Conversions

You probably didn't know you needed a strategy for Alexa B2B Marketing Unlike paid search on Google, advertisers currently cannot purchase any real estate for voice search. The way many B2B

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