Business-to-business (B2B) marketing is a special kind of marketing that raises different challenges than business-to-consumer (B2C) marketing. There are more moving parts and people, a more complex
We are pleased to announce the winner of our Fall 2016 Scholarship: Abbey Willman, a 19-year-old student living in Madisonville, Louisiana. Abbey will be attending Delgado Community College in New
inSegment, a Newton-based digital marketing agency, has been named one of the fastest-growing private companies in Massachusetts by Boston Business Journal. Boston Business Journal annually
In early 2015, a myriad of former governors, senators, and businessmen/women officially launched their campaigns for the office of President of the United States. Now, months later, we’ve seen the
When the Denver Broncos took on the Carolina Panthers in Super Bowl 50 this past Sunday, there were plenty of advertisements to compete with the big game as usual, but surprisingly few B2B ads were
The annual Consumer Electronics Show (CES) was held last week in Las Vegas, and as usual, major companies (including Sony and Samsung) revealed major products that they’re planning to launch
As we've spent this week reflecting on 2015 and inSegment's accomplishments throughout the year, we recently learned of another notable accomplishment that was attained: not only did Alexander Kesler
As Thanksgiving draws closer, we’re collectively giving thanks as an agency for everything that matters most to us as a business, from the clients we have the privilege of serving, to our
In today's world of constant sharing (and over-sharing) online, people know way more about each other's lives than ever before. But what about that search engine you use every day to look up