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Auditing Your New Agency: What You Need to Look For
By: Alexander GrosuMay 12, 2014

Auditing Your New Agency: What You Need to Look For

Marketing Channels|Online Marketing|Search Engine Optimization|SEM

Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their  client-agency

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Is Google+ On the Ropes?
By: Alexander GrosuMay 5, 2014

Is Google+ On the Ropes?

Marketing Channels|Online Marketing|Social Media

Google+ is often the red-headed stepchild of the social media world; it often doesn’t receive the same accolades or news coverage as Facebook or Twitter. Marketing and advertising professionals see

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Brand Development: Build and Re-Energize Your Brand Today
By: Jamie DohertyApril 18, 2014

Brand Development: Build and Re-Energize Your Brand Today

Marketing Channels|Online Marketing

Developing a brand can’t be done overnight. Many popular brands have rich histories that have contributed to how they are perceived today. However, longevity isn’t the only factor that

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Content Marketing 101: Use Relevant Content to Foster Customer Relationships
By: Kelly BrownApril 7, 2014

Content Marketing 101: Use Relevant Content to Foster Customer Relationships

Marketing Channels|Online Marketing

Content marketing is continuing to become an integral part of any marketer's portfolio. A recent Slideshare presentation created by Marketo informs us that 70% of executives rely more on content now

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Wearable Devices: Android & Samsung Battle for Smartwatch Supremacy
By: Jamie DohertyMarch 21, 2014

Wearable Devices: Android & Samsung Battle for Smartwatch Supremacy

Marketing Channels|Online Marketing|Web Development

Wearable devices seem to be the latest craze in the world of technology. Google Glass made a splash when it was first released, and now smartwatches are entering the wearables category. If you find

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Coca-Cola Turns Content Into Value, And You Can Too
By: Jamie DohertyFebruary 28, 2014

Coca-Cola Turns Content Into Value, And You Can Too

Marketing Channels|Online Marketing

Coca-Cola is a brand that almost everyone in the world is familiar with. Their global reach is unparalleled, and they’re looked at as more than just a soft drink provider. Since its founding in

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You Paid How Much for That?! Mozilla Offers Consumers & Developers a Unique Opportunity
By: Kelsey DuchesneFebruary 26, 2014

You Paid How Much for That?! Mozilla Offers Consumers & Developers a Unique Opportunity

App Development|Marketing Channels|Online Marketing

In 2014, Mozilla has big plans. The software company intends to make smartphones affordable and accessible to everyone, and is giving web developers a chance to help them succeed. On February 23rd,

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SEO Is Not the Lone Ranger: How to Maximize its Success with an Integrated Campaign
By: Alexander GrosuFebruary 17, 2014

SEO Is Not the Lone Ranger: How to Maximize its Success with an Integrated Campaign

Marketing Channels|Online Marketing|Search Engine Optimization

Brands and business owners are bombarded by information and opinions regarding the importance of an SEO strategy to their financial success. We agree with that theory in general, but we recognize

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Don’t Leave Your Customers Brokenhearted: How to Create a Great Valentine’s Day Campaign
By: Jamie DohertyFebruary 14, 2014

Don’t Leave Your Customers Brokenhearted: How to Create a Great Valentine’s Day Campaign

Marketing Channels|Online Marketing

It's that time of the year again. Some call it Singles Awareness Day, but most of us know it as Valentine's Day. A day where love, romance, and chocolate fill the air. Valentine's Day is an

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