A Name is Too Close for Comfort
Online MarketingBack in early September I wrote about the importance of brand names and the effects that names can have on marketing and brand perception. Recently it was reported that RIM, the company behind
Viral Video Marketing, Things to Consider
Online Marketing|Social MediaLast week I wrote about how video marketing can be an important part of a brand’s marketing strategy. The end goal for most video marketers and individuals is for their video to go “viral”.
Innovation in Online Advertising
Online Marketing|SEMOnline advertising is one of the most effective ways of capturing leads on the web. That being said, it seems as though most methods for paid brand messaging on the web have hit a creative roadblock.
Netflix A Good Brand Gone Bad
Online MarketingNetflix is all over the news today for their decision to abandon their plan to separate their DVD rental services and their video streaming platform. The new name of the DVD rental division of
VW is a Trendsetter Once Again
Online Marketing|Social MediaIn every advertising class I ever took there was one brand's advertising that we always talked about; the Volkswagen campaigns of the 50s and 60s. These ads are considered some of the most
Digital Manners
Email Marketing|Online Marketing|Web DevelopmentThere was an interesting article in the NY Times today about how two famous etiquette books (“How to Win Friends and Influence People” and “Emily Post’s Etiquette”) are going to be updated.
Google+ a Bust Thus Far
Online Marketing|Search Engine Optimization|Social MediaOne of the most anticipated social media events of this past year was the introduction of Google+. Surely I don't need to sing the praises of Google, we all know how massive and innovative a
Understanding LinkedIn as a Marketer
Link Building|Online Marketing|Search Engine Optimization|Social MediaEver since its IPO this past May, LinkedIn has intrigued me. I remember watching CNBC with my roommates on that day, watching LinkedIn's stock price rocket, more than doubling its IPO. The IPO was
Gaga Gets a Stamp a.k.a. How the Post Office is Fighting for Survival
Email Marketing|Online MarketingThese days it seems that everyone has gone gaga for Lady Gaga and as of today we may be seeing more of her than ever before. It all started when USPS declared that it was throwing out the rule that