B2B brands often face myriad challenges in marketing. Longer and more complicated sales cycles are common in B2B, as brands must often convince multiple decision makers within the organization and
Quality Score isn’t just some shop term that you can learn later “when you have more time.” For one thing, let’s be honest: More time is a myth of unicorn proportions. For another, it’s
If you’ve owned a smartphone since 2013, or bought a Microsoft laptop, then you have a digital assistant at your disposal. “Digital assistants” are today’s tech-term for Siri (iPhones), Alexa
At AMP’s (Accelerated Mobile Pages) conference on March 7, Google announced that China’s premier search engines, Baidu and Sogou, as well as Yahoo Japan will adopt AMP’s platform. Just last
By Abbey Willman, our Fall 2016 Scholarship winner “Hi, I have noticed you looked up eyeglasses once on Amazon; allow me to display a strip of ads for glasses on every site you visit.” This is
How content marketing can generate value for target audiences, as well as your business. In today’s digital landscape, it’s not difficult to find content that’s been created by businesses to
Since late last year, dozens of articles and blog posts have forecasted the top digital marketing trends for 2016. With topics such as video ads, mobile, social media, the Internet of Things, SEO,
Guest Post by Mike Dane Without leads, your business is destined to hit the skids. Leads are eligible prospects who can transform into your regular customers if you do your homework well
In the Digital Age, it’s difficult to create a marketing strategy for your business without part, if not all, of it being focused on digital. While traditional methods may still have a place in