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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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By: Alexandra StanApril 30, 2021

5 Steps to Redefining Your Digital Strategy Post-COVID-19

Online Marketing|SEM

After a year of adapting to the new normal, it's safe to say that COVID-19 has forever transformed our world, including the online one — from the way we work to our new consumer habits, a lot has

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Why use a digital marketing agency in 2021 cover image
By: Radiana PitApril 21, 2021

Why You Need to Work with a Digital Marketing Agency in 2021

Online Marketing

The web has no shortage of articles and posts listing the many reasons why you need a digital marketing strategy. And you probably already know that having an online strategy was considered important

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By: Radiana PitApril 2, 2021

Geofencing: Your Reliable Tool for Hyperlocal Marketing

Increase Leads & Conversions|Online Marketing|Social Media

Today, we live in a world where you can set digital perimeters around physical locations and use those perimeters to take your digital marketing to the next level. This practice is called geofencing,

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By: Ilona RobertsMarch 23, 2021

#HERSTORY: Celebrating the Women of inSegment

Online Marketing

In honor of Women’s History Month, we’re putting a spotlight on the phenomenally talented women who have made tremendous strides & contributions within our company. We are grateful for any

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By: Ilya SemenkovDecember 9, 2020

Google Analytics GA4: From Cookies to Machine Learning

Analytics|Online Marketing

Starting in October 2020, every new Google Analytics property will be GA4 - a new type of reporting for your website and apps traffic. It’s not just an update of the 2019 version of the web + app

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By: Araks ArutyunyanDecember 1, 2020

The Importance of Chatbot Marketing

Online Marketing|SEM

You've probably heard: Bots are the future. And when talking about the future, it is always worthwhile recalling the past. Marketing in the 2000s was dominated by Search Engine Marketing and

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inSegment best design agency
By: Diana VasileNovember 24, 2020

inSegment Recognized as a Top Responsive Website Design Company

News|Online Marketing|Web Development

We are honored to once again stand in the digital marketing industry spotlight. This time, we have been recognized as a Top Responsive Website Design Company Of 2020 by DesignRush, a trusted B2B

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By: Ilona RobertsNovember 17, 2020

Introducing Our New #AlwaysBeLearning Series

#AlwaysBeLearning|Analytics|Content Marketing|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

Over the coming weeks, we'll be highlighting the best online courses to sharpen your skills in 2021 as part of our new #alwaysbelearning series. From copywriting to paid advertising and SEO, we'll

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By: Ilona RobertsOctober 27, 2020

Evolving Your Marketing Strategy in a COVID-19 World

Analytics|Increase Leads & Conversions|Marketing Channels|Online Marketing|SEM

It is now wholly apparent that today's world is not the same one that we left behind in 2019. With almost no industry left untouched by the effects of COVID-19, there's no question the Coronavirus

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