Websites Designed to Sell
Online Marketing|Web DevelopmentBy Christine Warner In website development, design is for differentiation and structure is for functionality. Design attracts the eye, structure keeps the eye. Both must be rooted in a deep
Buying Cotton Balls Online?
Online Marketing|Web DevelopmentBy Diana Gershman and Allison Gerlach Online stores sell everything these days from patio furniture to used socks. Amazon and Ebay kicked off the idea of an online bazaar and since then the
Media on the Fly: Gogo is Changing the Airscape
Link Building|Online MarketingWifi use on certain airlines has been allowed for a while now but media usage is still limited in the air. For the business person who commutes by plane this can be very frustrating and many hours of
Landing Pages: What are they and what do they do?
Online Marketing|SEMBy Elizabeth Jackman A landing page is the page of your site on which a visitor arrives after performing a web search. For example, someone searches for “blue paint”. Results with the keywords
Conversion Homework
Online MarketingBy Elizabeth Jackman It’s Friday, I’ll keep it brief and sociable. Here are 3 activities you can do this weekend to learn more about the general principals of conversion: 1. Go to a mall. Look
Digital Cowboys
Online MarketingBy Elizabeth Jackman We talk often to our clients about Conversion Architecture* – the science of funneling traffic to your site and down navigable paths that lead to their sales