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Voice Search Explained cover image
By: Elizabeth SeibertMarch 30, 2017

Semantic (Voice) Search and What it Means for You

Online Marketing

If you’ve owned a smartphone since 2013, or bought a Microsoft laptop, then you have a digital assistant at your disposal. “Digital assistants” are today’s tech-term for Siri (iPhones), Alexa

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inSegment - AMP Conference
By: Elizabeth SeibertMarch 8, 2017

AMP Conference News: E-Commerce AMP & Mobile SEO

Online Marketing|Web Development

At AMP’s (Accelerated Mobile Pages) conference on March 7, Google announced that China’s premier search engines, Baidu and Sogou, as well as Yahoo Japan will adopt AMP’s platform. Just last

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Digital Marketing Trends
By: Cinthy ChenFebruary 29, 2016

3 Overlooked Digital Marketing Trends in 2016

Online Marketing|Search Engine Optimization|Social Media

Since late last year, dozens of articles and blog posts have forecasted the top digital marketing trends for 2016.  With topics such as video ads, mobile, social media, the Internet of Things,

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10 Ways to Generate Leads from Your Blog header
By: inSegmentFebruary 24, 2016

10 Ways to Generate Leads from Your Blog

Online Marketing

Guest Post by Mike Dane Without leads, your business is destined to hit the skids. Leads are eligible prospects who can transform into your regular customers if you do your homework well

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7 Reasons to Be Thankful for Digital Marketing header
By: Adrienne JackNovember 25, 2015

7 Reasons to Be Thankful for Digital Marketing

Online Marketing

In the Digital Age, it’s difficult to create a marketing strategy for your business without part, if not all, of it being focused on digital. While traditional methods may still have a place in

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3 Post-Mobilegeddon Syndromes In Its First Week and 5 Quick Facts about this SEO-pocolypse
By: Ada WongApril 28, 2015

3 Post-Mobilegeddon Syndromes In Its First Week and 5 Quick Facts about this SEO-pocolypse

Online Marketing|Search Engine Optimization

In our previous blog post, we talked about how your websites can capitalize on Google’s new SEO algorithm. After the two-month fear and preparation of many webmasters, the latest dreaded Google’s

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7 Ways Analytics Can Help You Unlock Your Marketing ROI
By: Shellie BurgmanJanuary 16, 2015

7 Ways Analytics Can Help You Unlock Your Marketing ROI

Online Marketing

John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This saying still largely applies today as many of us in the world

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Get Discovered: Five Tips For Marketing Your Music Online
By: Rami El-AbidinJanuary 13, 2015

Get Discovered: Five Tips For Marketing Your Music Online

Marketing Channels|Online Marketing

If you are a musician like I am, you undoubtedly understand how difficult it is to get your music noticed and gain traction in the music world. The key is to not get discouraged. I can’t guarantee

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5 Marketing and Entrepreneurial Gurus Who Will Inspire You to Excel
By: Rami El-AbidinNovember 4, 2014

5 Marketing and Entrepreneurial Gurus Who Will Inspire You to Excel

Online Marketing

Guru is the Sanskrit term for ‘teacher’ or ‘master’, and that is just what these five individuals are. They are masters in the fields of marketing and entrepreneurship who we can all learn

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