Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their client-agency
Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences
Google+ is often the red-headed stepchild of the social media world; it often doesn’t receive the same accolades or news coverage as Facebook or Twitter. Marketing and advertising professionals see
Matt Cutts, the head of Google's Webspam Team, is known for having an open dialogue with the public. Recently, he used one of his Webmaster YouTube videos to debunk a common myth: that smaller
Marketers have a lot going on. From strategy and planning to execution and reporting, there is always an abundance of tasks on a marketer’s to-do list. It can be natural to want to lighten the
About a year ago Apple introduced their new iOS 7 update. In classic Apple fashion, they held a keynote speech to tell their loyal customers about all the bells and whistles associated with the new
From an early age, we are taught the blessing and the curse that is the adjective. It is a common and necessary part of our vocabulary, and most of us don’t even realize when we fall into adjective
Social media is widely recognized as one of the most successful ways for brands to engage in a two-way conversation with their customers. Some brands are more successful than others at utilizing
Developing a brand can’t be done overnight. Many popular brands have rich histories that have contributed to how they are perceived today. However, longevity isn’t the only factor that