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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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4 Common Mistakes B2Bs Make with Analytics
By: Asi DayanFebruary 15, 2018

4 Common Mistakes B2Bs Make with Analytics

Analytics|Online Marketing|Search Engine Optimization|SEM

This is a guest post written by Asi Dayan, Head of Marketing at Oribi. Everybody strives to become fully data-driven to make better-informed decisions, and there are many tools available to help

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3 reasons why B2B companies should use account-based marketing
By: Savannah ZhuFebruary 13, 2018

3 Reasons Why B2B Organizations Should Use Account-Based Marketing

Content Marketing|Email Marketing|Online Marketing

B2B brands often face myriad challenges in marketing. Longer and more complicated sales cycles are common in B2B, as brands must often convince multiple decision makers within the organization and

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Increasing AdWords Quality Score header
By: Tina LinJanuary 26, 2018

7 Tips for Increasing Your AdWords Quality Score

Online Marketing

Quality Score isn’t just some shop term that you can learn later “when you have more time.” For one thing, let’s be honest: More time is a myth of unicorn proportions. For another, it’s

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Voice Search Explained cover image
By: Elizabeth SeibertMarch 30, 2017

Semantic (Voice) Search and What it Means for You

Online Marketing

If you’ve owned a smartphone since 2013, or bought a Microsoft laptop, then you have a digital assistant at your disposal. “Digital assistants” are today’s tech-term for Siri (iPhones), Alexa

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inSegment - AMP Conference
By: Elizabeth SeibertMarch 8, 2017

AMP Conference News: E-Commerce AMP & Mobile SEO

Online Marketing|Web Development

At AMP’s (Accelerated Mobile Pages) conference on March 7, Google announced that China’s premier search engines, Baidu and Sogou, as well as Yahoo Japan will adopt AMP’s platform. Just last

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Digital Marketing Trends
By: Cinthy ChenFebruary 29, 2016

3 Overlooked Digital Marketing Trends in 2016

Online Marketing|Search Engine Optimization|Social Media

Since late last year, dozens of articles and blog posts have forecasted the top digital marketing trends for 2016.  With topics such as video ads, mobile, social media, the Internet of Things,

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10 Ways to Generate Leads from Your Blog header
By: inSegmentFebruary 24, 2016

10 Ways to Generate Leads from Your Blog

Online Marketing

Guest Post by Mike Dane Without leads, your business is destined to hit the skids. Leads are eligible prospects who can transform into your regular customers if you do your homework well

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7 Reasons to Be Thankful for Digital Marketing header
By: Adrienne JackNovember 25, 2015

7 Reasons to Be Thankful for Digital Marketing

Online Marketing

In the Digital Age, it’s difficult to create a marketing strategy for your business without part, if not all, of it being focused on digital. While traditional methods may still have a place in

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3 Post-Mobilegeddon Syndromes In Its First Week and 5 Quick Facts about this SEO-pocolypse
By: Ada WongApril 28, 2015

3 Post-Mobilegeddon Syndromes In Its First Week and 5 Quick Facts about this SEO-pocolypse

Online Marketing|Search Engine Optimization

In our previous blog post, we talked about how your websites can capitalize on Google’s new SEO algorithm. After the two-month fear and preparation of many webmasters, the latest dreaded Google’s

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