What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.
It’s been an exciting year for inSegment. As we wrap up 2018, we are happy to announce we are a recipient of Clutch’s annual global leader awards. This year they announced the Clutch 1000.
The #AMAHigherEd symposium is happening this week and marketers working in higher ed from all across the country have set foot in Florida to attend the 4 day conference while some of us remained in
Google recently released a new type of search ads; the responsive search ad (RSA). With this powerful new type of Ad, it will become easier than ever to get relevant ads in front of your customers.
This is a guest post written by Asi Dayan, Head of Marketing at Oribi. Everybody strives to become fully data-driven to make better-informed decisions, and there are many tools available to help
Today may culminate the most unique, and heated, presidential election the U.S. has ever seen. However, that doesn’t mean we can’t learn from history, even in the digital marketing realm. Here
Google recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean
As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can
A successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad