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Higher Education PPC Campaigns cover image
By: Ashwin ChoithramaniNovember 7, 2018

4 Tips To Crush Higher Ed PPC Campaigns

Online Marketing|Search Engine Optimization|SEM

The #AMAHigherEd symposium is happening this week and marketers working in higher ed from all across the country have set foot in Florida to attend the 4 day conference while some of us remained in

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Google Ads logo
By: Tyler CookOctober 2, 2018

What are Google’s Responsive Search Ads?

Online Marketing|SEM

Google recently released a new type of search ads; the responsive search ad (RSA). With this powerful new type of Ad, it will become easier than ever to get relevant ads in front of your customers.

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4 Common Mistakes B2Bs Make with Analytics
By: Asi DayanFebruary 15, 2018

4 Common Mistakes B2Bs Make with Analytics

Analytics|Online Marketing|Search Engine Optimization|SEM

This is a guest post written by Asi Dayan, Head of Marketing at Oribi. Everybody strives to become fully data-driven to make better-informed decisions, and there are many tools available to help

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USA
By: Karen StokkeNovember 8, 2016

6 Presidential Quotes to Enhance Your PPC Account

SEM

Today may culminate the most unique, and heated, presidential election the U.S. has ever seen. However, that doesn’t mean we can’t learn from history, even in the digital marketing realm. Here

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5 Ways the Google SERPs Redesign Allows Headlines to Shine header
By: Christopher GonzalezAugust 11, 2016

5 Ways the Google SERPs Redesign Allows Headlines to Shine

SEM

Google recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean

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Relationship Status Between Social Media and SEO: It's Complicated
By: Cinthy ChenApril 29, 2016

Relationship Status Between Social Media and SEO: It’s Complicated

Search Engine Optimization|SEM|Social Media

As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can

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6 PPC Marketing Tips to Improve Your Business
By: Alexander GrosuOctober 13, 2014

6 PPC Marketing Tips to Improve Your Business

SEM

A successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad

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Social SEO and Your Business: A Love Story
By: Emma McGowanAugust 13, 2014

Social SEO and Your Business: A Love Story

SEM|Social Media

It's a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation.

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Beware: The 3 Challenges That Await Upon Topping Search Engine Results
By: Alexander GrosuJuly 8, 2014

Beware: The 3 Challenges That Await Upon Topping Search Engine Results

Search Engine Optimization|SEM

So, you have achieved that coveted top spot on the search engine results page. You are feeling good about your business, and in this moment, you may believe that there is nothing that could bring you

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