Google recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean
As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can
A successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad
It's a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation.
So, you have achieved that coveted top spot on the search engine results page. You are feeling good about your business, and in this moment, you may believe that there is nothing that could bring you
Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their client-agency
Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences
From an early age, we are taught the blessing and the curse that is the adjective. It is a common and necessary part of our vocabulary, and most of us don’t even realize when we fall into adjective
Former American Merchant and politician John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. For many advertisers, this saying