6 Presidential Quotes to Enhance Your PPC Account
SEMToday may culminate the most unique, and heated, presidential election the U.S. has ever seen. However, that doesn’t mean we can’t learn from history, even in the digital marketing realm. Here
5 Ways the Google SERPs Redesign Allows Headlines to Shine
SEMGoogle recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean
Relationship Status Between Social Media and SEO: It’s Complicated
Search Engine Optimization|SEM|Social MediaAs major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can
6 PPC Marketing Tips to Improve Your Business
SEMA successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad
Social SEO and Your Business: A Love Story
SEM|Social MediaIt's a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation.
Beware: The 3 Challenges That Await Upon Topping Search Engine Results
Search Engine Optimization|SEMSo, you have achieved that coveted top spot on the search engine results page. You are feeling good about your business, and in this moment, you may believe that there is nothing that could bring you
Auditing Your New Agency: What You Need to Look For
Marketing Channels|Online Marketing|Search Engine Optimization|SEMHiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their client-agency
Social PPC: Separating Myth from Reality
Online Marketing|SEM|Social MediaPay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences
Search Engine Marketing: Why Adjectives Matter
Online Marketing|SEMFrom an early age, we are taught the blessing and the curse that is the adjective. It is a common and necessary part of our vocabulary, and most of us don’t even realize when we fall into adjective