For many paid search professionals, writing successful ad copy – the kind that increases ad relevance, quality score, and clicks – is a challenge. Good ad copy that increases the click-through
On February 2nd the biggest football game of the year will be played. While it may be an important day in the world of sports, it’s also the biggest day in the advertising world. The Super Bowl
Google has released its end-of-year report detailing the amount of advertisers and advertisements that were removed or penalized from the company’s vast advertising network for exposing users to
For B2B advertisers, December usually brings with it a hefty lump of coal; December is traditionally the lowest performing month for B2B PPC. Consumers are too preoccupied with personal shopping and
There is no denying that 2013 brought a number of significant changes to the SEO and digital marketing industries, and that the vast majority of these updates came from Google. All of these algorithm
SEO has dominated most of the search engine marketing conversation this year due to the bevy of changes made to the industry; everything from a new algorithm that focuses on semantic searching to
For the past few weeks, you’ve heard everything you need to about Google’s choice to withhold keyword data from advertisers, and the switch over to a new algorithm, Hummingbird, which refines
One of the creative challenges of digital marketing is hitting the sweet spot between trying new services and staying on top of industry trends, all while still delivering results. Getting a
Happy Columbus Day! Today is the annual celebration of the 15th century explorer Christopher Columbus’s misguided attempt to reach Asia. Instead, he found what Europe considered to be lost