Former American Merchant and politician John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. For many advertisers, this saying
Mobile advertising takes a little bit of time and effort to set up correctly, and a lot of measurement and management to stay relevant. Lots of businesses are questioning whether mobile advertising
It can be a terrifying sight: you log in to your AdWords account, and scroll through to your analytics. Instead of the normal range of highs and lows, there is a valley in the middle of your graph:
Symbolized by the popular four leaf clover, St. Patrick’s Day means a lot of things to different people. A religious holiday, a celebration of an ethnicity’s history in America, or a reason to
For many paid search professionals, writing successful ad copy – the kind that increases ad relevance, quality score, and clicks – is a challenge. Good ad copy that increases the click-through
On February 2nd the biggest football game of the year will be played. While it may be an important day in the world of sports, it’s also the biggest day in the advertising world. The Super Bowl
Google has released its end-of-year report detailing the amount of advertisers and advertisements that were removed or penalized from the company’s vast advertising network for exposing users to
For B2B advertisers, December usually brings with it a hefty lump of coal; December is traditionally the lowest performing month for B2B PPC. Consumers are too preoccupied with personal shopping and
There is no denying that 2013 brought a number of significant changes to the SEO and digital marketing industries, and that the vast majority of these updates came from Google. All of these algorithm