Skip to content
Digital Marketing Blog
  • Who we are
    • About Us
    • Process
    • Careers
    • Internships
    • Resources
    • Press room
  • What we do
    • Portfolio
    • Services
    • Clients
    • Industries
  • Blog
  • Contact

Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
Show All #AlwaysBeLearning Analytics App Development Brand Content Marketing Email Marketing Events Increase Leads & Conversions Link Building Marketing Channels News Online Marketing Search Engine Optimization SEM Social Media Uncategorized Web Development
Join Us!
Auditing Your New Agency: What You Need to Look For
By: Alexander GrosuMay 12, 2014

Auditing Your New Agency: What You Need to Look For

Marketing Channels|Online Marketing|Search Engine Optimization|SEM

Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their  client-agency

Read this post
Social PPC: Separating Myth from Reality
By: Alexander GrosuMay 9, 2014

Social PPC: Separating Myth from Reality

Online Marketing|SEM|Social Media

Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences

Read this post
Search Engine Marketing: Why Adjectives Matter
By: Kelsey DuchesneApril 23, 2014

Search Engine Marketing: Why Adjectives Matter

Online Marketing|SEM

From an early age, we are taught the blessing and the curse that is the adjective. It is a common and necessary part of our vocabulary, and most of us don’t even realize when we fall into adjective

Read this post
AdWords Search Funnel: The Best Friend You’ve Never Met
By: Jamie DohertyApril 4, 2014

AdWords Search Funnel: The Best Friend You’ve Never Met

Online Marketing|SEM

Former American Merchant and politician John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. For many advertisers, this saying

Read this post
Mobile Advertising: Worth the Fuss?
By: Alexander GrosuMarch 31, 2014

Mobile Advertising: Worth the Fuss?

Online Marketing|SEM

Mobile advertising takes a little bit of time and effort to set up correctly, and a lot of measurement and management to stay relevant. Lots of businesses are questioning whether mobile advertising

Read this post
Clear! How to Resuscitate a Flat-Lined PPC Campaign
By: Alexander GrosuMarch 24, 2014

Clear! How to Resuscitate a Flat-Lined PPC Campaign

Online Marketing|SEM

It can be a terrifying sight: you log in to your AdWords account, and scroll through to your analytics. Instead of the normal range of highs and lows, there is a valley in the middle of your graph:

Read this post
More Than Just Luck: How the Four Leaf Clover Can Teach You About Inbound Marketing
By: Alexander GrosuMarch 17, 2014

More Than Just Luck: How the Four Leaf Clover Can Teach You About Inbound Marketing

Email Marketing|Online Marketing|Search Engine Optimization|SEM|Social Media

Symbolized by the popular four leaf clover, St. Patrick’s Day means a lot of things to different people. A religious holiday, a celebration of an ethnicity’s history in America, or a reason to

Read this post
Put the “Click” Back in Pay-Per-Click: 5 PPC Ad Writing Strategies that Work
By: Alexander GrosuFebruary 10, 2014

Put the “Click” Back in Pay-Per-Click: 5 PPC Ad Writing Strategies that Work

Online Marketing|SEM

For many paid search professionals, writing successful ad copy – the kind that increases ad relevance, quality score, and clicks – is a challenge. Good ad copy that increases the click-through

Read this post
Score a Touchdown with Your Ad Campaign
By: Jamie DohertyJanuary 31, 2014

Score a Touchdown with Your Ad Campaign

Online Marketing|SEM|Social Media

On February 2nd the biggest football game of the year will be played. While it may be an important day in the world of sports, it’s also the biggest day in the advertising world. The Super Bowl

Read this post
  • 1
  • 2
  • 3
  • 4
  • 5
  • 7
inSegment Boston Digital Marketing Agency Logo

© 2021 inSegment. Digital Marketing Agency | All Rights Reserved.

300 Washington Street, Suite 850,
Suite 850, Newton MA 02458 USA | [email protected]