6 PPC Marketing Tips to Improve Your Business
SEMA successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad
Social SEO and Your Business: A Love Story
SEM|Social MediaIt's a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation.
Beware: The 3 Challenges That Await Upon Topping Search Engine Results
Search Engine Optimization|SEMSo, you have achieved that coveted top spot on the search engine results page. You are feeling good about your business, and in this moment, you may believe that there is nothing that could bring you
Auditing Your New Agency: What You Need to Look For
Marketing Channels|Online Marketing|Search Engine Optimization|SEMHiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their client-agency
Social PPC: Separating Myth from Reality
Online Marketing|SEM|Social MediaPay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences
Search Engine Marketing: Why Adjectives Matter
Online Marketing|SEMFrom an early age, we are taught the blessing and the curse that is the adjective. It is a common and necessary part of our vocabulary, and most of us don’t even realize when we fall into adjective
AdWords Search Funnel: The Best Friend You’ve Never Met
Online Marketing|SEMFormer American Merchant and politician John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. For many advertisers, this saying
Mobile Advertising: Worth the Fuss?
Online Marketing|SEMMobile advertising takes a little bit of time and effort to set up correctly, and a lot of measurement and management to stay relevant. Lots of businesses are questioning whether mobile advertising
Clear! How to Resuscitate a Flat-Lined PPC Campaign
Online Marketing|SEMIt can be a terrifying sight: you log in to your AdWords account, and scroll through to your analytics. Instead of the normal range of highs and lows, there is a valley in the middle of your graph: