Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their client-agency
Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences
From an early age, we are taught the blessing and the curse that is the adjective. It is a common and necessary part of our vocabulary, and most of us don’t even realize when we fall into adjective
Former American Merchant and politician John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. For many advertisers, this saying
Mobile advertising takes a little bit of time and effort to set up correctly, and a lot of measurement and management to stay relevant. Lots of businesses are questioning whether mobile advertising
It can be a terrifying sight: you log in to your AdWords account, and scroll through to your analytics. Instead of the normal range of highs and lows, there is a valley in the middle of your graph:
Symbolized by the popular four leaf clover, St. Patrick’s Day means a lot of things to different people. A religious holiday, a celebration of an ethnicity’s history in America, or a reason to
For many paid search professionals, writing successful ad copy – the kind that increases ad relevance, quality score, and clicks – is a challenge. Good ad copy that increases the click-through
On February 2nd the biggest football game of the year will be played. While it may be an important day in the world of sports, it’s also the biggest day in the advertising world. The Super Bowl