Skip to content
Digital Marketing Blog
  • Who we are
    • About Us
    • Process
    • Careers
    • Internships
    • Resources
    • Press room
  • What we do
    • Portfolio
    • Services
    • Clients
    • Industries
  • Blog
  • Contact

Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
Show All #AlwaysBeLearning Analytics App Development Brand Content Marketing Email Marketing Events Increase Leads & Conversions Link Building Marketing Channels News Online Marketing Search Engine Optimization SEM Social Media Uncategorized Web Development
Join Us!
By: Radiana PitApril 2, 2021

Geofencing: Your Reliable Tool for Hyperlocal Marketing

Increase Leads & Conversions|Online Marketing|Social Media

Today, we live in a world where you can set digital perimeters around physical locations and use those perimeters to take your digital marketing to the next level. This practice is called geofencing,

Read this post
By: Ilona RobertsNovember 17, 2020

Introducing Our New #AlwaysBeLearning Series

#AlwaysBeLearning|Analytics|Content Marketing|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

Over the coming weeks, we'll be highlighting the best online courses to sharpen your skills in 2021 as part of our new #alwaysbelearning series. From copywriting to paid advertising and SEO, we'll

Read this post
man looking at a whiteboard
By: Ashwin ChoithramaniFebruary 11, 2020

Set Yourself Up for a Year of Goal Crushing: Marketing Planning for 2020

Analytics|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

We’re a few weeks into 2020, and already so much has happened. The Pope slapped a woman, World War 3 was trending on Twitter, and the bird uprising has begun, we’ll soon all be slaves to the

Read this post
What are Facebook Lookalike Audiences? cover image
By: Tyler CookApril 23, 2019

What are Facebook Lookalike Audiences?

Increase Leads & Conversions|SEM|Social Media

What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.

Read this post
Running businessman header
By: Sean MalveyDecember 19, 2018

Are Your Facebook Messenger Bots Ready For This Change in 2019?

Content Marketing|Social Media

If you’re a Digital Marketer and use Facebook Messenger, there’s one thing you need to get in order before the end of the year. Consider this your pre-New Year’s resolution before you target

Read this post
Snapchat logo
By: Pavan PatelNovember 2, 2016

Oh, Snap – Don’t Do This in Snapchat

Social Media

If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it

Read this post
4 Misconceptions About B2B Social Media header
By: Christopher GonzalezJuly 14, 2016

4 Misconceptions About B2B Social Media (And Their Harsh Realities)

Social Media

Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious

Read this post
Relationship Status Between Social Media and SEO: It's Complicated
By: Cinthy ChenApril 29, 2016

Relationship Status Between Social Media and SEO: It’s Complicated

Search Engine Optimization|SEM|Social Media

As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can

Read this post
Digital Marketing Trends
By: Cinthy ChenFebruary 29, 2016

3 Overlooked Digital Marketing Trends in 2016

Online Marketing|Search Engine Optimization|Social Media

Since late last year, dozens of articles and blog posts have forecasted the top digital marketing trends for 2016.  With topics such as video ads, mobile, social media, the Internet of Things,

Read this post
  • 1
  • 2
  • 3
  • 8
inSegment Boston Digital Marketing Agency Logo

© 2021 inSegment. Digital Marketing Agency | All Rights Reserved.

300 Washington Street, Suite 850,
Suite 850, Newton MA 02458 USA | [email protected]