Like marketing and advertising, the world of public relations (PR) has been transformed by digitalization. Traditionally, PR strategies involved printed coverage in newspapers and magazines as well
Now that we are over a year and a half removed from the first reported cases of COVID-19 in the United States, we are looking back at the huge impact that it has had on our relationships, jobs,
Today, we live in a world where you can set digital perimeters around physical locations and use those perimeters to take your digital marketing to the next level. This practice is called geofencing,
Over the coming weeks, we'll be highlighting the best online courses to sharpen your skills in 2021 as part of our new #alwaysbelearning series. From copywriting to paid advertising and SEO, we'll
We’re a few weeks into 2020, and already so much has happened. The Pope slapped a woman, World War 3 was trending on Twitter, and the bird uprising has begun, we’ll soon all be slaves to the
What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.
If you’re a Digital Marketer and use Facebook Messenger, there’s one thing you need to get in order before the end of the year. Consider this your pre-New Year’s resolution before you target
If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it
Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious