What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.
If you’re a Digital Marketer and use Facebook Messenger, there’s one thing you need to get in order before the end of the year. Consider this your pre-New Year’s resolution before you target
If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it
Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious
As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can
Since late last year, dozens of articles and blog posts have forecasted the top digital marketing trends for 2016. With topics such as video ads, mobile, social media, the Internet of Things,
Throughout the month of February, love is in the air—and brands jump at the opportunity to express their love for customers in order to exploit the holiday for their marketing campaigns. When it
Maybe it’s because we’re a Boston-based agency, but watching the drama behind the city’s bid to host the 2024 Summer Olympics over the past six months has been immensely entertaining. And in
Social media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm