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By: inSegmentNovember 3, 2022

Digital Marketing Statistics for 2022

Content Marketing|Email Marketing|Online Marketing|Search Engine Optimization|Social Media|Video Marketing

Just like the world around us, the world of digital marketing is constantly evolving. Marketing strategies change as often as marketing trends and it is our responsibility as marketers to keep up

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By: Radiana PitAugust 25, 2021

Digital PR—The Key to Increased Brand Awareness, Exposure, and Recognition

Brand|Online Marketing|Search Engine Optimization|Social Media

Like marketing and advertising, the world of public relations (PR) has been transformed by digitalization. Traditionally, PR strategies involved printed coverage in newspapers and magazines as well

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By: JJ WelteJune 29, 2021

5 Social Media Platforms Where You’ll Find Your Customers—Meet Them Where They Are

Marketing Channels|Online Marketing|Social Media

Now that we are over a year and a half removed from the first reported cases of COVID-19 in the United States, we are looking back at the huge impact that it has had on our relationships, jobs,

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By: Radiana PitApril 2, 2021

Geofencing: Your Reliable Tool for Hyperlocal Marketing

Increase Leads & Conversions|Online Marketing|Social Media

Today, we live in a world where you can set digital perimeters around physical locations and use those perimeters to take your digital marketing to the next level. This practice is called geofencing,

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By: Ilona RobertsNovember 17, 2020

Introducing Our New #AlwaysBeLearning Series

#AlwaysBeLearning|Analytics|Content Marketing|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

Over the coming weeks, we'll be highlighting the best online courses to sharpen your skills in 2021 as part of our new #alwaysbelearning series. From copywriting to paid advertising and SEO, we'll

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man looking at a whiteboard
By: Ashwin ChoithramaniFebruary 11, 2020

Set Yourself Up for a Year of Goal Crushing: Marketing Planning for 2020

Analytics|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

We’re a few weeks into 2020, and already so much has happened. The Pope slapped a woman, World War 3 was trending on Twitter, and the bird uprising has begun, we’ll soon all be slaves to the

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What are Facebook Lookalike Audiences? cover image
By: Tyler CookApril 23, 2019

What are Facebook Lookalike Audiences?

Increase Leads & Conversions|SEM|Social Media

What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.

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Running businessman header
By: Sean MalveyDecember 19, 2018

Are Your Facebook Messenger Bots Ready For This Change in 2019?

Content Marketing|Social Media

If you’re a Digital Marketer and use Facebook Messenger, there’s one thing you need to get in order before the end of the year. Consider this your pre-New Year’s resolution before you target

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Snapchat logo
By: Pavan PatelNovember 2, 2016

Oh, Snap – Don’t Do This in Snapchat

Social Media

If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it

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