Oh, Snap – Don’t Do This in Snapchat
Social MediaIf you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it
4 Misconceptions About B2B Social Media (And Their Harsh Realities)
Social MediaAh yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious
Relationship Status Between Social Media and SEO: It’s Complicated
Search Engine Optimization|SEM|Social MediaAs major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can
2016 Presidential Candidates: A Lesson in Marketing?
Brand|News|Social MediaIn early 2015, a myriad of former governors, senators, and businessmen/women officially launched their campaigns for the office of President of the United States. Now, months later, we’ve seen the
3 Overlooked Digital Marketing Trends in 2016
Online Marketing|Search Engine Optimization|Social MediaSince late last year, dozens of articles and blog posts have forecasted the top digital marketing trends for 2016. With topics such as video ads, mobile, social media, the Internet of Things, SEO,
How to Use Valentine’s Day in B2B Marketing
Content Marketing|Email Marketing|Social MediaThroughout the month of February, love is in the air—and brands jump at the opportunity to express their love for customers in order to exploit the holiday for their marketing campaigns. When it
The Life and Death of Google+
News|Search Engine Optimization|Social MediaIt seems like every few months, a new development in the slow and inevitable death of Google+ makes headlines. But last week’s announcement that Google+ was splitting ties with YouTube sent many
3 Marketing Lessons from Boston’s Botched Olympic Bid
News|Social MediaMaybe it’s because we’re a Boston-based agency, but watching the drama behind the city’s bid to host the 2024 Summer Olympics over the past six months has been immensely entertaining. And in
Protect your ‘Rep’: 4 Tips for Managing Your Brand’s Online Reputation
Online Marketing|Social MediaSocial media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm