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More Than Just Luck: How the Four Leaf Clover Can Teach You About Inbound Marketing
By: Alexander GrosuMarch 17, 2014

More Than Just Luck: How the Four Leaf Clover Can Teach You About Inbound Marketing

Email Marketing|Online Marketing|Search Engine Optimization|SEM|Social Media

Symbolized by the popular four leaf clover, St. Patrick’s Day means a lot of things to different people. A religious holiday, a celebration of an ethnicity’s history in America, or a reason to

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Facebook Insights - Measuring Success Efficiently cover image
By: Alexander GrosuMarch 10, 2014

6 Degrees of Kevin Bacon(‘s Fan Page): Facebook’s News Feed Change Gives Brands a Chance

Online Marketing|Social Media

For months now, brands have watched their Company Page organic reach levels fall drastically as Facebook tinkered with its News Feed algorithm. These changes made it much harder for brands to appear

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Lithium Acquires Klout: Is Social Influence More Important Than We Thought?
By: Jamie DohertyFebruary 21, 2014

Lithium Acquires Klout: Is Social Influence More Important Than We Thought?

Online Marketing|Social Media

In a surprising move last week, Lithium Technologies acquired the social media measurement company Klout. The deal doesn’t appear to be officially closed, but most experts report that a deal has

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Sochi’s Social Media Problem: What Businesses Can Learn About Branding
By: Kelsey DuchesneFebruary 12, 2014

Sochi’s Social Media Problem: What Businesses Can Learn About Branding

Marketing Channels|Social Media

February 7th marked the beginning of the highly anticipated winter Olympics in Sochi, Russia. While tradition still shines with the passing of the touch and the elaborate opening ceremonies, social

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Don’t Do This: Common Content Marketing Mistakes to Avoid
By: Jamie DohertyFebruary 7, 2014

Don’t Do This: Common Content Marketing Mistakes to Avoid

Online Marketing|Social Media

By now we all know that content marketing is a critical component of digital marketing success. You also probably know that successfully distributing content is just as important as the actual

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Esurance Super Bowl Giveaway: Real-Time Marketing Triumph or Tragedy
By: Kelsey DuchesneFebruary 5, 2014

Esurance Super Bowl Giveaway: Real-Time Marketing Triumph or Tragedy

Online Marketing|Social Media

It’s no secret that one of the best parts of the Super Bowl is the commercials. Advertisers know that if their brand is going to be seen by millions of people (111.5 million this year); the

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Score a Touchdown with Your Ad Campaign
By: Jamie DohertyJanuary 31, 2014

Score a Touchdown with Your Ad Campaign

Online Marketing|SEM|Social Media

On February 2nd the biggest football game of the year will be played. While it may be an important day in the world of sports, it’s also the biggest day in the advertising world. The Super Bowl

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You Won’t Believe Our Process for Creating Shareable AND Search Engine-Friendly Headlines
By: Alexander GrosuJanuary 27, 2014

You Won’t Believe Our Process for Creating Shareable AND Search Engine-Friendly Headlines

Online Marketing|Search Engine Optimization|Social Media

One of the most controversial new trends in digital publishing involves maybe the smallest element of any content piece: the title. What journalists traditionally refer to as “the lede” has

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Facebook is Changing and You Should Too
By: Jamie DohertyJanuary 24, 2014

Facebook is Changing and You Should Too

Online Marketing|Social Media

Uh oh, they’ve done it again. If you’re a longtime Facebook user, you know that Facebook has changed a countless number of times over the years. We’ve seen the introduction of the news feed,

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