For months now, brands have watched their Company Page organic reach levels fall drastically as Facebook tinkered with its News Feed algorithm. These changes made it much harder for brands to appear
In a surprising move last week, Lithium Technologies acquired the social media measurement company Klout. The deal doesn’t appear to be officially closed, but most experts report that a deal has
February 7th marked the beginning of the highly anticipated winter Olympics in Sochi, Russia. While tradition still shines with the passing of the touch and the elaborate opening ceremonies, social
By now we all know that content marketing is a critical component of digital marketing success. You also probably know that successfully distributing content is just as important as the actual
It’s no secret that one of the best parts of the Super Bowl is the commercials. Advertisers know that if their brand is going to be seen by millions of people (111.5 million this year); the
On February 2nd the biggest football game of the year will be played. While it may be an important day in the world of sports, it’s also the biggest day in the advertising world. The Super Bowl
One of the most controversial new trends in digital publishing involves maybe the smallest element of any content piece: the title. What journalists traditionally refer to as “the lede” has
Uh oh, they’ve done it again. If you’re a longtime Facebook user, you know that Facebook has changed a countless number of times over the years. We’ve seen the introduction of the news feed,
So you've made your personal New Year's Resolutions, bought the gym membership, and thrown out (or binged on) the last of the potato chips. But have you made any marketing resolutions? Now is a great