Social media is widely recognized as one of the most successful ways for brands to engage in a two-way conversation with their customers. Some brands are more successful than others at utilizing
The New York Times published a piece this week detailing the social media strategy of General Motors, and the steps they have taken to gain the trust of their customers after some tragic PR blunders.
Symbolized by the popular four leaf clover, St. Patrick’s Day means a lot of things to different people. A religious holiday, a celebration of an ethnicity’s history in America, or a reason to
For months now, brands have watched their Company Page organic reach levels fall drastically as Facebook tinkered with its News Feed algorithm. These changes made it much harder for brands to appear
In a surprising move last week, Lithium Technologies acquired the social media measurement company Klout. The deal doesn’t appear to be officially closed, but most experts report that a deal has
February 7th marked the beginning of the highly anticipated winter Olympics in Sochi, Russia. While tradition still shines with the passing of the touch and the elaborate opening ceremonies, social
By now we all know that content marketing is a critical component of digital marketing success. You also probably know that successfully distributing content is just as important as the actual
It’s no secret that one of the best parts of the Super Bowl is the commercials. Advertisers know that if their brand is going to be seen by millions of people (111.5 million this year); the
On February 2nd the biggest football game of the year will be played. While it may be an important day in the world of sports, it’s also the biggest day in the advertising world. The Super Bowl