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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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Wearable Devices: Android & Samsung Battle for Smartwatch Supremacy
By: Jamie DohertyMarch 21, 2014

Wearable Devices: Android & Samsung Battle for Smartwatch Supremacy

Marketing Channels|Online Marketing|Web Development

Wearable devices seem to be the latest craze in the world of technology. Google Glass made a splash when it was first released, and now smartwatches are entering the wearables category. If you find

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Desktop vs. Tablet vs. Mobile: A Unique User Experience
By: Jamie DohertyMarch 14, 2014

Desktop vs. Tablet vs. Mobile: A Unique User Experience

Online Marketing|Web Development

By now responsive design is old news. Every web designer knows that your website should scale to whatever device visitors use to access it. Your site should look just as clean on a cell phone as it

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It’s 2014 and Mobile is Here to Stay
By: Jamie DohertyJanuary 17, 2014

It’s 2014 and Mobile is Here to Stay

Online Marketing|Web Development

The New Year is upon us and as you may have expected, technology is changing right before our eyes. It should come as no surprise that the mobile landscape is becoming more and more relevant for

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Putting the Cart Before the Horse: Is Your Website Marketing-Ready?
By: Alexander GrosuDecember 18, 2013

Putting the Cart Before the Horse: Is Your Website Marketing-Ready?

Online Marketing|Web Development

We spend a lot of time on this blog discussing various tactics and methods of attracting and driving quality traffic to your company website. A vast majority of brands, especially SMBs, concentrate

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Annual Drupalcamp in Romania: New Advancements, Networking Opportunities
By: Alexandra PlesaNovember 5, 2013

Annual Drupalcamp in Romania: New Advancements, Networking Opportunities

Events|Uncategorized|Web Development

The 2013 Drupalcamp took place in the city of Tirgu-Mures in Romania on November 2-3. More than 150 web developers attended the event, including inSegment's development team. The team consisted of

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Website Makeover Tips
By: Allyson PenellaSeptember 20, 2013

Checklist: 5 Steps to Take When Considering a Website Makeover

Online Marketing|Web Development

Periodically redesigning and redeveloping your website maintains company success.  A fresh look, new features, and updated content never hurt anybody...or did it?  There are a few steps and

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Web Development: Understanding its Place in the Marketing Mix
By: Vikki BerezovskayaJuly 24, 2013

Web Development: Understanding its Place in the Marketing Mix

Search Engine Optimization|Social Media|Web Development

There's a lot of temptation to think of the different pieces of digital marketing as separate. SEO is SEO, social media is social media, PPC is PPC—read up on enough strategies for each individual

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Effective Web Development Tools cover image
By: Alexander GrosuJuly 1, 2013

Developer Approved: 5 Tools to Help Make Your Website Pop

Web Development

Web development is at an exciting stage; the ability to design and create visually stunning and functionally sound websites has never been so visible as it is today. However, for each flashy element

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Web responsive design for SEO cover image
By: Alexander GrosuMarch 13, 2013

Web-Responsive Design – How it Can Support Your SEO Strategy

Search Engine Optimization|Web Development

It’s becoming an increasingly common battle for digital marketers- do you make your website web-responsive, or do you design an entirely different mobile site?  While both options have

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