As a small business, it is imperative that you optimize your business for search. Where do people go to find things they’re looking for? Google of course. According to a report published at the end of 2013, Google has over 67% of the search engine market.
Considering this large percentage, small businesses should become familiar with the Google search platform so they can increase their chances of being found by their customers. Admittedly, it can be difficult to keep up with all the platform and algorithm changes that Google releases. But have no fear; we’ll keep you updated on what you really need to know.
Matt Cutts, the head of Google’s Webspam team, recently announced that they would be making changes to Google Panda. Panda was released in 2011 and was aimed at lowering the rank of thin or low quality sites. In the most recent announcement, Cutts explained that the latest refresh will produce a softer version of Google Panda. This softer version of Panda will help small businesses rank better in search results.
This is great news for smaller businesses but it’s important to remember that you still have to optimize your site so Google can find you. To help you with your optimization before Google Panda is released; here are some tips that will allow you to succeed.
Google Panda looks for Consistent Content –
Consistent high quality content is the key to ranking higher in Google Panda. Google rewards sites who provide their users with useful information. Regardless of SEO, company sites should be doing this. A company blog is a great way to communicate useful and practical information to prospective customers.
Don’t Overuse Keywords –
Keywords are a great way to optimize your site. But if you overuse your keywords your website will look unnatural and won’t rank well. Google Panda can identify sites that overuse keywords. To help your customers and yourself, use discretion when it comes to keywords and make sure your content looks clean and reads naturally.
Avoid “Black Hat” Link Practices –
Black hat linking refers to practices that look for shortcuts and loopholes that rank pages higher than they should be ranked. Black hat linking practices don’t benefit your users or customers and won’t benefit your company. Google Panda recognizes pages that use black hat practices and ranks them lower.
Write Content with Your Users in Mind –
As the content writer for your company, you control what goes on your website. As you create content you must think about what your users or potential customers search for. You could have great content but if it doesn’t match what potential customers are searching for, they’ll never find you.
If you keep these tips in mind and create consistent high quality content, your business will be ready for the future release of Google Panda. If you’re not an SEO expert inSegment is here to help. Our experienced SEO team has helped countless companies connect with potential customers. As Google Panda approaches its release date begin to optimize your website, because remember, your customers are looking for you.