BOSTON, MA – April 25, 2017 – inSegment, Inc., a leading full-service digital marketing and advertising agency, celebrates its ten-year anniversary this month. This occasion commemorates a decade of helping clients achieve quantifiable, high-impact marketing results.
inSegment was founded in 2007 to help businesses maximize their online potential through targeted, integrated digital marketing solutions. Now a full-service digital marketing agency with headquarters in Boston and two offices in Eastern Europe, inSegment has evolved into one of the country’s fastest growing privately held companies and a leader in its field.
“Our 10-year anniversary highlights the strength and momentum of our business,” said Alexander Kesler, Founder and President. “Our commitment to achieving measurable success coupled with our data-driven approach to solving complex business problems has enabled us to constantly push new boundaries and deliver high-impact marketing results to our clients. We are thrilled to celebrate this company milestone with the clients and employees that have contributed to our accomplishments, and we look forward to further growth and innovation in the future.”
Over the course of the last ten years, inSegment has achieved several notable accomplishments in digital marketing and talent development. The company is constantly discovering, testing and implementing new technologies, platforms and growth-hacks to benefit its clients. With innovations, such as its proprietary Conversion Architecture® methodology, which addresses the needs of every possible user type to increase the likelihood that a website visitor will take action and convert into a lead, inSegment consistently delivers industry-leading ROI to all of its clients. The company has also expanded and diversified its services over the years to offer a robust selection, including demand generation, content marketing, search engine optimization, paid search management, programmatic and social campaigns and web development and design, among others.
In addition to its commitment to innovation, inSegment credits its dedicated employees for the company’s longevity. The inSegment staff is comprised of industry experts dedicated to delivering strategic thinking and immediate results via in-bound strategies and holistic integrated campaigns. They approach each project with an engineering mindset, designing and continuously testing data-driven programs to exceed client expectations.
inSegment’s client-centric approach to digital marketing has allowed it to serve a wide range of clients over the past decade. With over 40 clients in a variety of fields, including B2B technology, higher education, and financial services, inSegment continues to expand upon its global client-base.