Last week, inSegment was named one of the top 25 most influential U.S. brands in B2B marketing, according to a report released by London-based analytics firm Onalytica.
inSegment’s founder and president, Alexander Kesler, was also recognized by Onalytica as one of the top 10 most influential B2B marketers in the United States.
For its rankings, Onalytica compiled data based on social media presence and engagement on Twitter to see which brands and professionals were driving the conversation around B2B marketing. Out of those brands and individuals analyzed, inSegment and Kesler placed #10 and #17, respectively, with influencer scores of 3.07 and 3.54.
“We’re thrilled to finish this banner year by being awarded this honor as an agency,” Kesler said. “This recognition affirms the effectiveness of our digital marketing efforts for our clients, particularly when it comes to social media marketing.”
This is the third time in 2015 that inSegment has been recognized for its B2B marketing achievements, having previously been named to the Inc. 5000 for the second year in a row, as well as receiving recognition from Clutch as one of Boston’s top web design and development firms.