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inSegment President Featured on Inc.


One of the most exciting – and nerve-wracking – moments for a business owner is when the new company website first goes live. It’s a great opportunity to grow brand traction, collect leads, and make sales online. However, if you launch your site prematurely, bugs, poorly optimized pages, and mistakes can turn a visitor off, and make them leave your site. It’s a risky proposition for any business owner.

Thoroughly testing a website is the best way to avoid these problems, but are you testing the right things? In his first post for Inc Magazine Online, inSegment President Alexander Kesler outlines three commonly overlooked website elements that small business owners (and enterprise owners as well) should doublecheck before giving the go-ahead to launch. Discover how to make your site ready for public consumption, and stay tuned for more digital marketing advice from Alex and Inc!