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inSegment Writes a Book (Chapter)!


Here at inSegment, we’re all about digital marketing and digital content creation, but we will always understand the significance of traditional publishing to establishing an author as an industry leader. Today we are proud to announce that we have entered the realm of traditional book publishing; we are featured in Mithra Publishing’s newest book, “Social Media Marketing”.

“Social Media Marketing” is a collection of best practices, successful use cases, and other resources to help business owners maximize the effectiveness of social media to accomplish their marketing objectives. inSegment’s chapter, written by our Social Media Manager Erin Cushing, discusses how to optimize the individual elements of a LinkedIn Company Page in order to create a cohesive, functioning “digital storefront”. True to our online marketing passion, “Social Media Marketing” is being sol exclusively online; find more details about purchasing it here. Read our literary debut, and tell us know what you think on our social media channels!