Wifi use on certain airlines has been allowed for a while now but media usage is still limited in the air. For the business person who commutes by plane this can be very frustrating and many hours of billable time can be lost and we all know that the movies available during a flight are usually not the most desirable. Gogo is attempting to change all of that.
Gogo recently announced that they would be offering streaming video to flyers. They hope to be able to serve an entire plane load of people and this will be aided by having the service based on the plane itself. When passengers access Gogo’s landing page they can play games, read magazines and even shop without having an open network connection.
This is exciting news for frequent flyers especially at a time when airlines are increasing prices in all sectors including entertainment. There was a time when you could watch in-flight movies for free and while they were not the latest blockbusters they were a welcome distraction from the stress of traveling. Airlines defend the hike in media prices saying that the entertainment options that they offer are now more sophisticated and have more options than ever before but travelers are not convinced. Therefore, the idea of a cheaper service that offers more options is very appealing.
However, some people are concerned. Engadget reports that at the moment JPEGs downloaded through Gogo are compressed and that there are other issues with the system as a whole. Web-browsing and downloading capabilities may remain limited for a time; still, it does open up a doorway to the sky for marketers. If this service becomes as successful as predicted there is a definite possibility that online marketers may soon be able to reach people who have been inaccessible, those in the air.