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One Browser To Rule Them All: Google Chrome

Online MarketingWeb Development

Some pretty big news broke out today in the online marketing industry. According to StatCounter,  a tracker which samples data from millions of monthly sources, there is a new most popular browser in town: Google’s very own Chrome.

While the growth of Safari and Opera has been stagnant, Google Chrome’s adoption rate has never slowed. Microsoft Internet Explorer’s has been dropping slowly since at least 2008. Google has accomplished a lot with Chrome, which was first publicly released in December of 2008. Since it has gone through numerous feature and usability updates. The most notable of these changes is the recent release of the Chrome browser for Android-based handsets.

But all of that is just a small part of why the browser is dominating. Innovation, customization and sheer speed are the main factors for its success. Chrome has eliminated many annoying browser hang-ups that used to be commonplace like having to restart the client upon installing an add-on. Another great factor is Chrome’s seamless integration with other Google products and services. For example, users can log-in to their Google accounts within the browser which enables them to save and sync bookmarks across multiple computers.

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Many people might be tempted to think that this shift of power will be temporary. After all, Internet Explorer was the number one browser for over a decade, it can easily bounce back. Well, you might want to think again. Microsoft has announced that a new version of Internet Explorer, IE 10, should be out later this year (it is currently in a preview release) but has already lost quite a few fans by announcing that it would not be backwards compatible on machines running Windows Vista and older operation systems. Despite a user pleas and some bad press, it looks like they won’t be swayed. This bad move by Microsoft will only serve to help grow Chrome’s market share which currently stands at 32.28% according to the latest statistics from Statcounter which can be seen here. What does this mean for the web? Well, for one thing we can be sure that we will only be seeing more of Google.