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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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5 Marketing and Entrepreneurial Gurus Who Will Inspire You to Excel
By: Rami El-AbidinNovember 4, 2014

5 Marketing and Entrepreneurial Gurus Who Will Inspire You to Excel

Online Marketing

Guru is the Sanskrit term for ‘teacher’ or ‘master’, and that is just what these five individuals are. They are masters in the fields of marketing and entrepreneurship who we can all learn

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6 PPC Marketing Tips to Improve Your Business
By: Alexander GrosuOctober 13, 2014

6 PPC Marketing Tips to Improve Your Business

SEM

A successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad

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By: Amelia PelleroSeptember 12, 2014

Alexander Kesler on Pros and Cons of Using WordPress and Drupal in Search Engine Journal

Uncategorized

Are you choosing a CMS for your business’s new website? Read this article by inSegment President, Alexander Kesler. He breaks down pros and cons of using most common systems – WordPress and

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3 Ways to Succeed at Rebranding
By: Alexandra SpechtSeptember 8, 2014

3 Ways to Succeed at Rebranding

Brand

Has your name remained the same throughout your life? I know mine hasn’t. Sure, my full name is Alexandra, but throughout the many stages of my life my name has adapted in order to better fit my

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By: Amelia PelleroAugust 26, 2014

inSegment ranks No. 1666 on the 2014 Inc. 5000

Uncategorized

inSegment makes Inc. Magazine 5000 list of fastest growing private companies in America! Our lucky number is 1666! But if you sort by industry, we’re #174 in Advertising & Marketing. We are

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Protect your ‘Rep’: 4 Tips for Managing Your Brand’s Online Reputation
By: Emma McGowanAugust 20, 2014

Protect your ‘Rep’: 4 Tips for Managing Your Brand’s Online Reputation

Online Marketing|Social Media

Social media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm

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By: Amelia PelleroAugust 14, 2014

Alexander Kesler on Pay-Per-Click Advertising for SEMrush Blog

Uncategorized

If you’re using pay-per-click advertising, you want to make sure you’re getting the most bang for your buck! inSegment President, Alexander Kesler, writes for SEMrush on how to make a display ad

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Social SEO and Your Business: A Love Story
By: Emma McGowanAugust 13, 2014

Social SEO and Your Business: A Love Story

SEM|Social Media

It's a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation.

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4 Ways to Bait Your Target Audience with Content Marketing
By: Alexandra SpechtJuly 30, 2014

4 Ways to Bait Your Target Audience with Content Marketing

Content Marketing|Online Marketing|Uncategorized

Whether or not fishing is your 'thing', we all generally have a good idea as to how it works - you bait the hook (unless you're using worms, then you have someone else bait it for you), cast the

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