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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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By: Ilona RobertsMarch 23, 2021

#HERSTORY: Celebrating the Women of inSegment

Online Marketing

In honor of Women’s History Month, we’re putting a spotlight on the phenomenally talented women who have made tremendous strides & contributions within our company. We are grateful for any

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By: Ilya SemenkovDecember 9, 2020

Google Analytics GA4: From Cookies to Machine Learning

Analytics|Online Marketing

Starting in October 2020, every new Google Analytics property will be GA4 - a new type of reporting for your website and apps traffic. It’s not just an update of the 2019 version of the web + app

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By: Araks ArutyunyanDecember 1, 2020

The Importance of Chatbot Marketing

Online Marketing|SEM

You've probably heard: Bots are the future. And when talking about the future, it is always worthwhile recalling the past. Marketing in the 2000s was dominated by Search Engine Marketing and

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By: Diana VasileNovember 24, 2020

inSegment Recognized as a Top Responsive Website Design Company

News|Online Marketing|Web Development

We are honored to once again stand in the digital marketing industry spotlight. This time, we have been recognized as a Top Responsive Website Design Company Of 2020 by DesignRush, a trusted B2B

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By: Ilona RobertsNovember 17, 2020

Introducing Our New #AlwaysBeLearning Series

#AlwaysBeLearning|Analytics|Content Marketing|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

Over the coming weeks, we'll be highlighting the best online courses to sharpen your skills in 2021 as part of our new #alwaysbelearning series. From copywriting to paid advertising and SEO, we'll

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By: Ilona RobertsOctober 27, 2020

Evolving Your Marketing Strategy in a COVID-19 World

Analytics|Increase Leads & Conversions|Marketing Channels|Online Marketing|SEM

It is now wholly apparent that today's world is not the same one that we left behind in 2019. With almost no industry left untouched by the effects of COVID-19, there's no question the Coronavirus

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By: Sean MalveyAugust 4, 2020

10 B2B Inbound Marketing Best Practices Every Marketer Should Know

Content Marketing|Search Engine Optimization|SEM

Whether you have already deployed inbound marketing or are considering the idea of starting now, these 10 expert tips will help you set and achieve your B2B marketing goals. #1. Master Your Inbound

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By: Diana VasileApril 29, 2020

9 Steps to Mastering Higher Education SEO in 2020

Online Marketing|Search Engine Optimization

What does it take to rank in Google for the Higher Education Industry right now? We put on our SEO analysis glasses, did our research, and we are now uncovering the top SEO challenges and struggles

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By: Ashwin ChoithramaniFebruary 11, 2020

Set Yourself Up for a Year of Goal Crushing: Marketing Planning for 2020

Analytics|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

We’re a few weeks into 2020, and already so much has happened. The Pope slapped a woman, World War 3 was trending on Twitter, and the bird uprising has begun, we’ll soon all be slaves to the

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