Oh, Snap – Don’t Do This in Snapchat
Social MediaIf you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it
Google’s new Penguin update 2016: Is it important for SEOs?
Search Engine OptimizationGoogle released its latest algorithm update – Penguin 4.0 – at the end of September, saying it will become part of the search engine’s core algorithm as a real-time signal. The question is:
inSegment Leverages Strategy to Deliver Results
UncategorizedIt’s a digital world these days and that means that, regardless of the business you’re in, you need to have a solid digital strategy—a strategy that is designed to deliver real results. At
5 Ways the Google SERPs Redesign Allows Headlines to Shine
SEMGoogle recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean
inSegment Named a Top Inbound Marketing Agency
UncategorizedInbound marketing is a big deal these days, but that’s nothing new to inSegment. We’ve been engaged in the digital space since 2007, specializing in demand generation, lead generation, SEO, paid
Your Guide to Conversational Marketing
Content MarketingAs technology continues to revolutionize brand strategy, the way marketers and customers interact is changing. Marketing is no longer one-sided propaganda generation--rather, a brand’s reputation
6 Productivity Dos and Don’ts for the Workplace
UncategorizedThe office: a space filled with the aroma of coffee, and the furious clicking of your coworkers’ keyboards… a room where ideas come to life, and hard work pays off. If this sounds familiar, your
Is a Mobile App Right for Your B2B Business?
App DevelopmentOn average, a smartphone user spends four to five hours each day on mobile. Like it or not, mobile is completely revolutionizing marketing and brand strategy. So, it’s time to make your business
4 Misconceptions About B2B Social Media (And Their Harsh Realities)
Social MediaAh yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious