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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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inSegment - AMP Conference
By: Elizabeth SeibertMarch 8, 2017

AMP Conference News: E-Commerce AMP & Mobile SEO

Online Marketing|Web Development

At AMP’s (Accelerated Mobile Pages) conference on March 7, Google announced that China’s premier search engines, Baidu and Sogou, as well as Yahoo Japan will adopt AMP’s platform. Just last

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AMP (Accelerated Mobile Pages) Project
By: Elizabeth SeibertMarch 2, 2017

What You Need to Know About AMP

Search Engine Optimization|Web Development

When Google announced that it would back the AMP (Accelerated Mobile Pages) Project last year, it changed the scope of the mobile publishing. With Google now prioritizing AMP listings in its mobile

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Improve User Experience cover image
By: Elizabeth SeibertJanuary 31, 2017

How to Improve User Experience

Search Engine Optimization|Web Development

When it comes to converting users, simply having a website, landing page, or blog is no longer enough. Users have so many companies competing for their business that unless you’re selling digestive

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Google Analytics logo
By: inSegmentDecember 15, 2016

Using Goals in Analytics to Drive Qualifying Traffic

Search Engine Optimization

Despite what some may believe, tracking page views and traffic is not necessarily the most important feature of Google Analytics. In fact, this priceless tool can help webmasters and SEOs gain a much

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inSegment recognized as a leading Boston SEO company by Clutch
By: Amelia PelleroNovember 30, 2016

inSegment Recognized as One of Boston’s Top SEO Providers

News

Business-to-business (B2B) marketing is a special kind of marketing that raises different challenges than business-to-consumer (B2C) marketing. There are more moving parts and people, a more complex

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USA
By: Karen StokkeNovember 8, 2016

6 Presidential Quotes to Enhance Your PPC Account

SEM

Today may culminate the most unique, and heated, presidential election the U.S. has ever seen. However, that doesn’t mean we can’t learn from history, even in the digital marketing realm. Here

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Snapchat logo
By: Pavan PatelNovember 2, 2016

Oh, Snap – Don’t Do This in Snapchat

Social Media

If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it

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Google Penguin Update
By: Savannah ZhuSeptember 29, 2016

Google’s new Penguin update 2016: Is it important for SEOs?

Search Engine Optimization

Google released its latest algorithm update – Penguin 4.0 – at the end of September, saying it will become part of the search engine’s core algorithm as a real-time signal. The question is: Is

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inSegment named Top SEO Consultant 2016 by Clutch
By: Amelia PelleroAugust 29, 2016

inSegment Leverages Strategy to Deliver Results

Uncategorized

It’s a digital world these days and that means that, regardless of the business you’re in, you need to have a solid digital strategy—a strategy that is designed to deliver real results. At

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