Wearable Devices: Android & Samsung Battle for Smartwatch Supremacy

Wearable Devices: Android & Samsung Battle for Smartwatch Supremacy

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Wearable devices seem to be the latest craze in the world of technology. Google Glass made a splash when it was first released, and now smartwatches are entering the wearables category. If you find carrying your cell phone in your pocket to be too inconvenient, then you’ll surely love the new line of wearable devices being released in the coming year.Samsung was the first major player to emerge in the world of wearable smartwatches. On September 4, 2013 they released the Galaxy Gear. The Galaxy Gear is a smartwatch that has various capabilities including the ability to make and receive phone calls, track your steps, set alarms and even take pictures. However, the Gear was criticized for having a short battery life, few apps and only being compatible with a limited number of devices. For these reasons, the Gear was met with mixed reviews.

Samsung may have been the first major player to enter the wearable smartwatch market, but they’re certainly not the last. Earlier this week Google announced the introduction of Android Wear. Android hopes that their new wearable devices will be the most sophisticated on the market. Although no products have been released, the introduction videos are enough to get anyone with an interest in technology excited.

While Android Wear will offer the basics such as making and receiving phone calls and tracking fitness, they hope that developers will create apps that will revolutionize the smartwatch market and make Android Wear the most sophisticated and useful line of wearable devices. Android has even released a developer preview to allow developers to get an early start on smartwatch applications.

The emergence of wearable devices is intriguing to say the least. But are wearables just a trend? At this point it’s hard to say, but marketers and businesses should begin to consider the future implications if wearables become the next big hit.

In a previous inSegment blog we discussed the importance of responsive design and understanding user experience across a variety of devices. Wearables will only add another layer to the ever-changing landscape of devices.

This leaves us with some burning questions. In the future will websites have to be optimized for wearable devices like smartwatches? Will there be opportunities for advertisers to take advantage of a new platform despite its size and function? Let us know what you think!