Abbey Willman, inSegment Fall 2016 Scholarship winner

Winner of the inSegment 2016 Scholarship Announced!


We are pleased to announce the winner of our Fall 2016 Scholarship: Abbey Willman, a 19-year-old student living in Madisonville, Louisiana. Abbey will be attending Delgado Community College in New Orleans in the fall for her final semester.

inSegment recently introduced the Scholarship Program to find gifted people enrolled at a high school, college, or university in the US who have an interest in digital marketing.

To enter, students were required to submit an original essay. This year’s topic was “3 Digital Marketing Trends that Have Changed Your Perception of the Industry.” Abbey, who has aspirations to become a business professional and is fascinated by consumer behavior, wrote a compelling, well-researched piece about advertising (you can read it here) that earned her a $1000 prize.

“I applied for this scholarship in particular because of my interest in the marketing world,” Abbey said. “I am intrigued by how advertisements can capture the value of products and influence customers’ buying habits. After researching and discovering potential trends in marketing, I found myself discovering a whole new realm of marketing.”

As a digital marketing agency that strives to inspire innovation, inSegment strongly believes in fostering the talent of the younger generation. Our scholarship is an opportunity for aspiring marketers and creative thinkers to show off their knowledge and be in with the chance of winning college funding—in hopes that it will help toward career advancement.

“Having a wonderful company like inSegment to help fund my education is a tremendous blessing. Removing the worry of tuition will enable me to focus more on my studies and achieve greatness.”

After finishing her studies at Delgado, Abbey has plans to continue her education in pursuit of establishing her own business. “I have recently been accepted into Paul Mitchell Cosmetology School. It has been my dream to attend this school after receiving my Associates in Business Management, and to eventually open my very own salon,” Abbey continued. “I humbly accept this reward, for it will help me further my future endeavors.”

Thanks to everyone who participated this year—it was great to see so many unique perspectives on today’s industry. And for anyone interested in applying for the 2017 Scholarship, stand by for details.