Conversion Rate Optimization

CRO with Machine Learning & Data Science

Your website is more than a place for your brand to showcase information. It should function as a well-oiled lead- and sales-generating machine. If you’re sending traffic to your site but not seeing those leads or sales, you could have a conversion rate issue. Get more conversions organically with CRO from inSegment.

Trusted CRO Agency Means Increased ROI

If you’re not familiar with Conversion Rate Optimization, it boils down to giving your visitors the best possible experience on your site. But it also means, for us marketers, leading your site visitors to take the actions we all want on-page. This may be downloading an asset, reading key pages, requesting a demo or even signing up for a free trial.

Better conversion rate = better ROI
Converting existing visitors is more efficient than finding new visitors
Gives your prospects a more positive brand experience

You’ve worked hard to create your content. Let us help get your prospects to engage with that content and take action.

Sophisticated CRO Tactics

We develop a unique, multi-dimensional strategy for each individual client. Carefully crafted by our expert team, our tactics are designed to meet our client’s business objectives.

Usability

Site Content

Calls to Action

Images

Trust

Site Structure

Conversion Funnels

Search Engine Friendliness

Site Speed

Linking
(on and off site)

We approach CRO by first identifying your key pages and areas of opportunity, then devising a plan for optimization, and ultimately executing while reporting and sharing insights. We work hard to make your site stronger.