Display
& Advertising Recapture Marketing

Reach New & Returning Site Visitors through Programmatic Display

The days of buying media directly from publishers are over. The programmatic display marketplace is crowded and complicated.

That’s where inSegment comes in. To put it simply, we help you reach your high value customers at low costs by buying programmatic display.

Our team works with industry leading DSPs and DMPs to execute on all types of programmatic display and retargeting campaigns.

Best-in-Class Programmatic
Display Capabilities

To compete in display advertising, you need the best tools and a talented team to execute. At inSegment, we have both. We combine ground-breaking audience targeting technologies with our digital advertising expertise to effectively promote your brand to prospects and customers. Our programmatic display platform gives us:

BUYING POWER ACROSS ALL MAJOR EXCHANGES

Our proprietary DSP includes all major ad networks and, due to our buying power, can acquire display inventory at the lowest CPMs available.

ACCESS TO PREMIUM DATA

Directly integrated with hundreds of third party data providers, our DMP can target campaigns based on demographic, in-market, interest, B2B and intent data.

CONVERSION OPTIMIZATION

Leveraging 1st party data to track successes on site, we optimize all media buys to generate successes at an efficient CPA.

BRAND SAFETY

We implement and continuously update blacklists to keep your ads off unsavory sites and give clients peace of mind.

Retarget Your Site Visitors,
Increase Conversions

The typical website experiences a 50% abandonment rate. What are you doing to plug these holes? While inSegment-designed sites incorporate our proprietary Conversion Architecture™ to drive industry-leading conversion rates, not all visitors will convert on their first visit.

We tackle this issue head-on with sophisticated recapture marketing campaigns. We ensure the user-experience is customized to deliver a seamless and efficient path to conversion. Leveraging granular audience segmentation to drive cross-sell and up-sell opportunities, we minimize wasteful spend and maximize your ROI with each visitor.