Full Search Engine Optimization Services
“Your customers are looking for you” serves not only as our tagline, but as the driving force behind our SEO methods. Most agencies only focus on getting to that number one result – we believe that it is far more important to formulate comprehensive strategies that work. Our goal is to ensure that our clients are found by the most promising prospects.
inSegment’s proprietary SEO DNA system is key to the success of inSegment SEO programs. The SEO DNA is a set of unique and multi-dimensional tactics developed for each individual client. These tactics are carefully crafted by the inSegment SEO team to reflect the specifics of each client’s current status, industry, competitive landscape, and business objectives.
Every inSegment SEO strategy is implemented using both on-page and off-page tactics:
On-Page SEO Integration: The first step in the on-page SEO process is a detailed research period in which inSegment investigates a client’s industry, past efforts and competition. Based on the information gathered during this process, the inSegment team defines a set of keywords for which the company should be found. These terms are grouped into strategic keyword clouds. The client’s website is then optimized for those keyword clouds. Site metadata, such as tags, headers, and links, are all engineered to achieve the best results possible.
Off-Page SEO Integration: Once a client’s website has been optimized, an off-page strategy is created to support on-page efforts. An off-page program is designed to generate high quality back links to a site to elevate brand visibility. inSegment relies on the strategic leverage of social media outlets and active online communities for link building.
Unlike other agencies, inSegment believes in full transparency. Our clients can be confident that we are always ethically aboveboard and that we never rely on black hat tactics. Instead, we provide results that are competitive and sustainable.
See how our comprehensive SEO strategies have benefited our clients by reading our case studies below: