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10 formulas for writing effective email copy

10 Formulas for Writing Effective Email Copy Every B2B Marketer Should Know and Use

The significance of email marketing is certainly not overrated — U.S. businesses alone receive a whopping 4,300% ROI from email campaigns. While the power of email is enormous, it needs to be harnessed effectively to encourage readers to take the desired action. This whitepaper provides 10 best email copy practices for increased conversions.