B2B & Technology

Outstanding omnichannel campaigns

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    Join over 100 satisfied clients with proven ROI

    inSegment’s team of data science analysts and their mastery of the latest technology has proven to be a winning formula to deliver substantial ROI for partners. Interweaving elements of lead generation, account-based marketing, and web design and development, we help our valued partners reach their next stage of growth, testing, analyzing, and adjusting accordingly every step of the way.

    We have spent years refining our lead generation formula blending SEO-driven content, in-depth research, and industry access to consistently deliver more leads. Our ABM efforts help you reach individual accounts with optimized, personalized content designed to drive conversions. Our award-winning team of developers delivers clean, customized solutions to ensure our partners’ websites run smoothly.

    Explore our B2B & Technology Digital Services

    Put your digital marketing needs in the hands of inSegment, the leading full-scale digital marketing agency in Boston. Our extensive experience, widespread industry knowledge, and hands-on approach set us apart from the competition, far exceeding our clients’ expectations.
    Lead Generation
    ABM
    Web Design & Development
    B2B & Technology Digital Services
    Lead Generation
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    inSegment utilizes industry-leading technology to create comprehensive lead generation strategies, driving the quality and depth of our partners’ pipelines. This full-scale approach to lead generation is executed using the most advanced platforms and analytics tools. Our team of data-driven digital marketers implements actions that truly cover all of your needs, whether it be paid advertising, ABM, and social media advertising, or SEO, content marketing, or email marketing.

    B2B & Technology Digital Services
    Account-Based Marketing
    02

    With the goal of finding new high-quality leads for our partners, our content is created, monitored, and optimized throughout your digital marketing campaigns. By targeting individual accounts, we are able to identify standout prospects, initiate and grow enduring partnerships, and increase the variety and quality of your leads. Ensure you maintain exceptional funnel quality in the long-term by weeding out weak prospects and focusing your efforts on more lucrative deals.

    B2B & Technology Digital Services
    Web Design & Website Development
    03

    We understand that our partners in B2B & tech need fast, high-quality websites, so we build and maintain stunning, customized, fully-integrated websites that allow our partners to scale as they grow. Our full-scale capabilities and extensive expertise ensure we can plan, build, and sustain web development projects, while also offering hosting, cyber security, and support throughout our partnership. The intuitive, captivating, secure landing pages and websites that we design and develop help our partners provide a better user experience, and a clearer path toward conversion for their customers.

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    Testimonials
    Testimonials
    Testimonials
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    inSegment has been instrumental in helping us build an effective lead-generating machine. This partnership has improved KPIs across the board, including a 33% increase in conversion volume.

    Brandon Santos
    Head of Digital, Bombora
    Testimonials
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    inSegment came in and promised a different SEO approach and promised us some better results. And they, they were able to deliver those rather quickly and we were impressed with that.

    Andy Kim
    Proxy Networks
    Testimonials
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    inSegment’s all-hands-on-deck approach has brought new thinking — new thinking about the strategy for our digital presence (website redesign, SEO) and, most importantly, how to position our brand to be relevant across multiple touchpoints, both on and offline.

    Abaigeal G. Dodd
    Marketing Director, RTD Logistics
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    We are proud to work with brands who change the rules of the game