Twitter Advertising

We continuously improve the effectiveness and quality of our Twitter ad campaigns, pushing our partners to get – and stay – ahead of their competition. We test various elements of our ads on Twitter, including messaging, visuals, and calls to action. Our A/B testing also involves refining our partners’ target audience, delivery methods, and bidding strategies, all based purely on data-driven insights. This process allows us to identify which particular aspects of the campaign are performing well, which can be improved, and which should be analyzed further to make sure we are delivering the highest quality campaign possible.

Our experience generating high-level, tailored reports helps accurately track not just important key performance indicators – such as engagements, revenue, and impressions – but also track trends and patterns in their audience’s behaviors and preferences. This valuable information puts us in a strong position to propose data-driven business decisions to our partners, informing them how to best allocate their advertising budget across platforms. The reports generated also act as valuable tools as we move forward into the next Twitter advertising campaign, where we can repeat lucrative actions, weeding out the unsuitable approaches in the process.